Throughout his 18-year career in the sports marketing industry, Bill Bergofin has been blazing his own path by combining creativity and unconventional thinking with the power of sport and passion of fans into every strategy he implements. His philosophy didn’t change when he jumped on the opportunity to join OLN in July 2006 as Senior Vice President of Marketing and Promotions to rebrand the network to VERSUS and help change the face of national sports television. A key member of VERSUS’ executive team, Bill is charged with driving creative thinking, marketing strategies and advertising for the network. In addition, Bergofin also oversees the network’s creative services department, which continually produces award-winning and critically-acclaimed campaigns, communications, affiliate marketing, media planning, graphic design, promotions and events for the network.

Bill joined the network from Shepardson, Stern & Kaminsky, a New York agency known for its smart thinking and creative solutions, where he served as Vice President of Marketing, directing all aspects of strategic marketing consulting, advertising and promotion for several top clients including Time Warrner Cable. Prior to SS+K, he was the Vice President of Marketing at Fox Sports, where he was responsible for national consumer marketing and promotions for FOX Sports broadcast properties (NFL, NASCAR, MLB) in addition to directing consumer marketing, advertising and promotion for FOX Sports Net, and previously with the National Football League working in their Fan Development group.

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