WHO IS PROMAXBDA?

Promax was established in 1956 as a non-profit, full-service, membership driven association for promotion and marketing professionals working in broadcast media.  

In 1997, The Broadcast Design Association (BDA) who had partnered with Promax for years on their annual conference, officially joined forces with Promax. 

Today, the PromaxBDA membership represents every major broadcast and cable television organization, radio, computer hardware and software corporations, internet and other emerging technology stakeholders, premier design, promotion and advertising agencies, amongst numerous others. 
 
PromaxBDA aims to be the leading global resource for education, community, creative inspiration and career development for marketing, promotion and design professionals within the entertainment/information industry.  It is the mission of the PromaxBDA Association to lead the conversation about the role marketing, promotion and design play in the value of media across content platforms. 
 
With a combined membership of over 3,000 companies and individuals drawn from more than 70 countries, PromaxBDA is a truly international organization uniting the individuals who will pioneer tomorrow’s electronic and broadcast media. 


WHAT IS PROMAXBDA:  THE CONFERENCE?

The Conference is the world's largest entertainment marketing, promotion and design event attracting industry leaders and executives from top television networks, cable channels, local stations, station groups, distribution, syndication, media and creative agencies, design and emerging media.

Through sessions, panels, exhibits, screenings and networking PromaxBDA brings together the world's leading creative and strategic marketing professionals for three days of dialogue, debate and discussion about the international business of television marketing, promotion and design.

More than ever, marketers play the pivotal role in the business of television. And PromaxBDA puts them in the driver's seat.