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Monday, Feb 06
mediabistro
As NBC-owned stations across the country expand their investigative units, WNBC rolled out a new ad campaign during the Super Bowl promoting its “I-Team.” WNBC’s dramatic “I-Team” ads were run repeatedly throughout the big game, giving Jonathan Dienst, Melissa Russo, Lynda Baquero, and Chris Glorioso the same level of exposure in New York as Volkswagon’s dogs and David Beckham’s underwear.
Stations and Syndication
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Monday, Feb 06
Game Informer
Nintendo fans got their wish when the company announced it was bringing "Xenoblade Chronicles" to North America. Now, fans can help choose the reversible cover. As seen on Nintendo's Facebook page, the company is asking fans to vote on which cover should be chosen of the four available.
Games and Gamers
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Monday, Feb 06
SocialTimes
Did you watch the Super Bowl last night? If so, did you Tweet or Facebook about it? If you did, you helped make history. According to Bluefin Labs, last night’s game was the biggest social TV event ever recorded. It didn’t only beat last year’s MTV Video Music Awards’ record of 3.1 million social media comments, it crushed the record with a whopping 12.2 million social media comments.
Media Marketing
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Monday, Feb 06
Mediacaster Magazine
Citytv has unveiled media plans for the premiere of "Canada's Got Talent," its 11-week, 22-episode, all-new Canadian edition of the international franchise. Mobile applications, social media integration, on-demand downloads and a slate of live programming is highlights of the series.
Digital News
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Monday, Feb 06
Mashable
When "Reading Rainbow" ended its 26-year run in 2009, it left behind decades of preschoolers for whom its theme song will forever surface nostalgia: Take a look, it’s in a book, a reading rainbow. The PBS program was cut because nobody would fund it. But John Grant, who was at the time in charge of content at "Reading Rainbow’s" home station, told NPR that a shift in the philosophy of educational television programming was also to blame.
Digital News
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Monday, Feb 06
The Sport Review
Mobile phone company O2 has signed a fresh four-year deal to extend its sponsorship of the English Rugby Football Union (RFU). O2 have sponsored the RFU since 1995 and the new partnership will run beyond the 2015 Rugby World Cup. The move is a vote of confidence in England Rugby by the mobile firm following a difficult few months for the national team in the wake of a disappointing World Cup campaign.
Press Box
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Monday, Feb 06
Multichannel News
In the latest shot in its license fee battle with Time Warner Cable, MSG Networks and the Buffalo Sabres will make the National Hockey League team's Feb. 11 game against the Tampa Bay Lightning available on local stations in the club's home market and Rochester, N.Y. MSG's coverage of the Feb. 11 Sabres-Lightning game will be simulcast on NBC affiliates WRGZ-TV, channel 2 in Buffalo and WHEC-TV, channel 10 in Rochester.
Press Box
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Monday, Feb 06
Mashable
The Red Hot Chili Peppers just released an interactive version of the music video for the band’s latest single, “Look Around.” The non-interactive version of the video was released on Jan. 26 and features each band member doing a full performance in his own room.
Innovations and Ideas
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Monday, Feb 06
GigaOM
In these heady two-or-three-screen days, the Grammy Awards has been a classic case study in how social media engagement can pay off ratings-wise. Viewership of the on-air broadcast have increased dramatically since 2009 in younger demographics, with no small amount of credit due to the increasingly elaborate digital campaigns implemented by the Recording Academy.
Digital News
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Monday, Feb 06
Ad Age
For a global campaign to promote the BBC iPlayer, an iPad app to access the broadcaster's content, BBH, New York, eschewed the typical snazzy interactive video and made a body part -- the index finger -- the star of the show. A series of TV spots and short films features U.K. celebrities such as "Top Gear" host Richard Hammond, "The Office" star Ricky Gervais and "Tribe" presenter Bruce Parry speaking earnestly about personal topics -- all while getting poked in the face.
Innovations and Ideas
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Monday, Feb 06
Gamasutra
Sony will rename its PlayStation Network later this week, as part of its move to expand its digital entertainment offerings. From February 8, the PSN will be known as the 'Sony Entertainment Network', or SEN. All PSN accounts held via the PlayStation 3 and the PlayStation Vita will be renamed, although accounts viewed via a PSP device will appear unchanged.
Games and Gamers
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Monday, Feb 06
Ad Age
New York Giants quarterback Eli Manning not only passed his more celebrated brother in Super Bowl titles with a victory Sunday night over the New England Patriots, but he's also poised to catch up to Peyton Manning on the sports-marketing food chain.
Press Box
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Monday, Feb 06
MediaPost
Football fans didn't tap into mobile devices to catch the New York Giants win over the New Engine Patriots Sunday as many analysts expected, but the ad industry did hit a major milestone in multichannel marketing. Consumers searched for data and game stats on desktop and mobile search engines, as well as view ads on YouTube and other video channels.
Media Marketing
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Monday, Feb 06
Ad Age
Verizon Communications and Coinstar, the owner of Redbox DVD kiosks, are partnering to enter the streaming-video fray. After months of speculation, the two said Monday that they will introduce an online streaming-video service in the second-half of the year, competing directly with Netflix.
Media Marketing
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Monday, Feb 06
Broadcasting & Cable
Young Broadcasting has named Bob Simone vice president and general manager of WLNS Lansing (Mich.). WLNS is a CBS affiliate. "Bob brings a lengthy track record of effectively managing stations while strategically building their revenue streams. We look forward to having him aboard and leading WLNS‐TV to new levels of success in the greater Lansing marketplace," said Deborah McDermott, president, Young Broadcasting.
Stations and Syndication
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