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Wednesday, Jul 28
Marketing Week
As social media takes an increasingly prominent role in the marketing landscape, PR emerges as the discipline that could best leverage the opportunity.
Innovations and Ideas
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Wednesday, Jul 28
New York Times
By the time Fox introduces the soapy new drama “Lone Star” on television this fall, some Vanity Fair readers, cruise line passengers, hotel guests and iPad owners will have had a chance to watch it.
Media Marketing
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Wednesday, Jul 28
Marketing Week
Burger King and Nectar are two of the brands teaming up with Warner Bros. UK to leverage the film Cats & Dogs: The Revenge of Kitty Galore. The partnership activity sits alongside a major marketing campaign for the film, released on 4 August, and promotional activity has also been lined up with Direct Line, Virgin Active, Toys R Us and PDSA.
Media Marketing
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Wednesday, Jul 28
CNet
The first wave of Google TV devices is right around the corner. To kick it off, Logitech is running a contest called the "Host with the Most" that will put its Google TV-stuffed Revue set-top box in the hands of users ahead of its official launch so that they can show it off to people they know.
Media Marketing
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Wednesday, Jul 28
EnvironmentalLeader.com
Marketing specialists are in agreement: green marketing campaigns exist and their clients should have one. The debate begins when the question turns to actually knowing what green marketing is and the best way to employ it.
Innovations and Ideas
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Tuesday, Jul 27
Media Post
Google TV Ads is pitching Don Draper as a sterling opportunity for advertisers using its online-auction system to meet up with upscale viewers. Separately, it indicates the noted 2009 White House party crashers might help draw attention to their spots as well.
Media Marketing
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Tuesday, Jul 27
Physorg.com
Introducing innovative new products and ideas to the marketplace can be a tricky proposition. Sometimes they take off immediately (like the iPod) and sometimes they can take a while to garner consumer confidence (like the Segway). A troubled economy can make it more difficult to convince consumers to take a leap on a new product. But new research from North Carolina State University finds that targeted marketing to opinion leaders makes it more likely that consumers will buy into innovative products and ideas.
Innovations and Ideas
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Tuesday, Jul 27
Kansas City Star
For several years, The Walt Disney Co. has worked on an animated version of “Rapunzel,” the fairy tale about a beautiful, lonely girl with long hair who has been condemned to live in a high tower. But when the trailer hit theaters this month, the movie had been renamed “Tangled.” And Rapunzel was hardly seen. Instead, the trailer focused on a roguish, wise-guy thief named Flynn Rider.
Media Marketing
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Tuesday, Jul 27
Brand Channel
After only a few months on the job as Levi's social media ambassador known as the Levi's Guy, Gareth Hornberger now has a female counterpart. Like Gareth, she's blond, perky, and a digital native (currently, of Williamsburg, Brooklyn).
Innovations and Ideas
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Tuesday, Jul 27
Ad Age
In a fight to differentiate itself, video portal Break Media is launching a 3-D channel, including a branded series of videos sponsored by Alienware, Dell's high-end PC brand geared toward gamers.
Media Marketing
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Monday, Jul 26
Marketing Pilgrim
This weekend, the eyes and ears of the world are focused on San Diego as a crowd of over 120,000 descend on the city for Comic-Con! What started out in the 70’s as a small gathering of scifi and comic fans has grown into the media event of the year. And despite the name, it’s not all about comics. Actually, it’s tough to even find a booth devoted to comics in the deluge of TV, movie, video game and toy brands that flood the convention floor.
Innovations and Ideas
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Monday, Jul 26
TheStar.com
While the local television industry struggles to crack our own schedules, Canadian consumers often seem more vexed when they can't see an American show. Especially after they've seen it hyped on entertainment magazines, talk shows or even over the Internet. Canadians, after all, complain every year about not being able to watch American commercials on the Super Bowl broadcast.
Media Marketing
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Monday, Jul 26
Entertainment Weekly
Up until Comic-Con, NBC has been oh-so careful to control the flow of information about its new high-concept drama The Event: Members of the press were only allowed to see it during special screenings — no early DVDs were distributed — and journalists were expected to keep mum about the show’s surprise ending.
Media Marketing
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Monday, Jul 26
CNN
Launching a show at San Diego Comic-Con can be a risky business, but sometimes it pays off. "Lost," "Heroes" and "Glee" all went on to spectacular first seasons after panels at Comic-Con. AMC's "The Walking Dead" seems like it might benefit the most from Comic-Con, with an audience that already knows the show's title from the comic book on which it's based.
Media Marketing
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Monday, Jul 26
Montreal Gazette
A new billboard in downtown New York is giving the world a sneak peak into marketing tactics of the future. To the naked eye, the billboard looks like a giant red paint blotch, but, when viewed through the eyes of certain cellphone cameras, it becomes an oversized video advertisement for Calvin Klein underwear, complete with scantily clad models.
Innovations and Ideas
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