|
|
|
Sunday, Feb 07
MediaPost
Wildly successful video game Tetris is now playable with the remote control for subscribers of Dish Network. The 25-year-old puzzle challenge is available on the satellite provider through a deal with Oberon Media.
Games and Gamers
|
|
|
|
|
Sunday, Feb 07
MediaPost
Through the promotion, the company is offering animal-loving kids a chance to win an all-expenses-paid trip to Boston to meet Animal Planet personality Jeff Corwin (who hosts the show "Corwin's Quest"), and get a behind-the-scenes look at the New England Aquarium and Franklin Park Zoo.
Media Marketing
|
|
|
|
|
Sunday, Feb 07
The Wall Street Journal
ew York Yankees team President Randy Levine and a contingent that also included Lu Kai of China's national baseball team brought the World Series trophy on a promotional tour with stops in Tokyo, Beijing and Hong Kong last week. Their aim was to develop a sport still in its infancy in much of the region, especially in China, said Mr. Levine.
Press Box
|
|
|
|
|
Sunday, Feb 07
TVNewsCheck
The Mexicanal Network has landed additional distribution in four new markets. The Spanish-language network is augmenting its carriage on DirecTV with new digital broadcast distribution deals in Los Angeles (KBEH), San Diego (K5OLL-D) and Palm Springs (KMIR), and new cable distribution in San Francisco via Comcast.
Stations and Syndication
|
|
|
|
|
Sunday, Feb 07
San Jose Mercury News
At long last, SlingBox owners who have an iPhone may soon be able to watch live TV that's streamed over AT&T's 3G network on the Apple gadget. AT&T announced Thursday that it no longer objects to Sling Media's SlingPlayer application for the iPhone using its high-speed data network. That should clear the way for SlingPlayer users to download an updated version of the program within the next week or so.
Digital News
|
|
|
|
|
Sunday, Feb 07
The Wall Street Journal
Panicky poultry, a battered Betty White and a series of violent ads for Doritos provided plenty of laughs during Sunday night's Super Bowl, even with the weak economy prompting several heavy-hitting advertisers to sit out the Big Game.
Innovations and Ideas
|
|
|
|
|
Sunday, Feb 07
Ad Age
Starting this fall, Nielsen intends to start making available data that take into account viewing of commercials that run in a particular show, no matter whether they are seen online or on TV. The data will be made available for evaluation starting this September and are intended to become the basis for ad negotiations in February 2011.
Digital News
|
|
|
|
|
Sunday, Feb 07
Mediaweek
The most recent move came in January when ESPN announced it planned to take eight Nascar races this fall off ABC for the coming season to run on ESPN. Even before that, though, ABC coughed up the Rose Bowl beginning in 2011 and golf’s British Open in 2010 to ESPN, which is majority-owned by Walt Disney, the full owner of ABC.
Stations and Syndication
|
|
|
|
|
Sunday, Feb 07
Adweek
That report also found that only 17 percent of Twitter users updated their accounts in December -- an all-time low. An earlier study by the Nielsen Co. revealed 60 percent of Twitter users do not return from one month to the next. Taking that into account, it's tempting to conclude that Twitter is following in the footsteps of another social-media ghost town, Second Life.
Digital News
|
|
|
|
|
Sunday, Feb 07
PromaxBDA
The Academy of Television Arts & Sciences Foundation’s Archive of American Television has debuted a public service for EmmyTVLegends.org, the online home of the Archive. The PSA is hosted by Vanessa Williams, who introduces viewers to the archive’s impressive catalog of interviews with television industry greats.
Latest Work
|
|
|
|
|
Sunday, Feb 07
Variety
The promo was an even bigger surprise given the war of words that erupted between Letterman and Leno during the recent Late Night Crisis -- in which Letterman accused Leno of stealing the "Tonight Show" from both Johnny Carson and Conan O'Brien and Leno shot back by cracking wise at Letterman's marriage.
Media Marketing
|
|
|
|
|
Sunday, Feb 07
Ars Technica
If you looked at the source code of certain social networking sites, as well as gaming locations, you may have found a surprise in the past few days: ASCII artwork from Dante's Inferno and a password to be put into a mysterious site. The site shows six slots for the passwords, meaning there were six hidden images scattered around the Internet.
Games and Gamers
|
|
|
|
|
Sunday, Feb 07
NYSportsJournalism
Danica Patrick, who is in the process of adding ARCA and Nascar to her IndyCar resume, has also added a new sponsor - Mattel's Hot Wheels. The popular toy brand has signed a deal with JR Motorsports racing team and will sponsor Patrick’s car during her 12 Nascar Nationwide Series events, including primary sponsor placement in the Aug. 14 race at Michigan International Speedway.
Press Box
|
|
|
|
|
Sunday, Feb 07
Ad Age
Refresh Project will be closely watched by the industry for its scope and ambition to put digital media at its forefront, its purpose-driven strategy and the way it restructures relationships within Pepsi's agency circle. What Pepsi is trying to accomplish is unprecedented; its philosophy rips up the traditional marketing rulebook.
Innovations and Ideas
|
|
|
|
|
Sunday, Feb 07
Mediaweek
CNN will begin calling on media agencies at the end of this month, screening the video as part of a stripped-down pitch that clocks in at around 38 minutes. The just-the-facts-ma’am approach is designed to emphasize the network’s 24/7 news-gathering operations rather than just prime time, which in turn sets up an offer that could have far-reaching implications—if buyers take the bait.
Media Marketing
|
|
|
|