As group vice president of consumer marketing, Carolyn Feinstein is responsible for the management of all consumer marketing activities for Electronic Arts in North America. Leading a dynamic team of creative marketers and the largest advertising budget of any independent videogame publisher in the world, she is responsible for all of EA’s Advertising, Campaign Management, Entertainment Marketing, Sports Marketing, Lifestyle Marketing, Consumer Research, Design, and Creative Services in North America.
 
Prior to her current position, Feinstein was the director of sports marketing for key EA SPORTS franchises including: Madden Football, NCAA Football, Knockout Kings, NASCAR, Supercross and Formula 1. In this role her responsibility included driving the brand marketing strategy for key EA SPORTS titles and managing the launches of these franchises. Feinstein joined EA as the Director of Consumer Promotions, with responsibility for creating partnership-marketing opportunities to drive trial, awareness, and incremental media value for EA’s packaged goods business. Prior to joining EA she spent six years in Brand Management and Sports/Entertainment marketing at E. & J. Gallo Winery.
 
Feinstein received a B.S. degree from Union College and a M.B.A. from Kenan Flagler at UNC-Chapel Hill.

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