Tom Bass has been with 2K Games since its inception in 2005 and has served as the marketing lead on "Sid Meier's Civilization IV," "BioShock," and "Civilization Revolution." In addition to the product management role, Bass' director of marketing role keeps him closely involved in the entire catalog of 2K Games' titles, while being instrumental in establishing 2K's community and customer service efforts.

Prior to 2K Games, Bass held marketing management positions at Codemasters, Acclaim Entertainment, and Wizard Entertainment.

As VP of marketing for the Play label of Electronic Arts, John Buchanan is responsible for leading global marketing strategy for some of the industry's best-selling video game franchises including The Sims, Harry Potter, Spore and My Sims as well as the Hasbro portfolio. These well-known franchises transcend consumer audiences and bring rich, fun and deeply engaging interactive entertainment experiences to kids, adults and families all over the world.

In this role, Buchanan was responsible for global marketing and execution of EA's biggest PC launch in its history with the award-winning title, The Sims 3, which became the #1 best-selling PC game in North America and Europe in 2009. The Hasbro-branded video games have sold a combined total of more than eight million units at retail globally. EA has launched 20 different Hasbro brands on 18 major digital platforms since the strategic alliance between EA and Hasbro was formed in August 2007. Heading into 2010, Buchanan will oversee over a dozen franchise launches in 2010 across all brands within the Play label.

Prior to his current role, Buchanan was the senior director of marketing for EA's Casual Entertainment label, heading up marketing and business development efforts across several franchises in EA's portfolio. Before joining EA in 2008, he headed up worldwide product marketing, strategic planning and sales for Cranium, one of the best-selling board games in the history of the toy industry. Prior to Cranium, John was the director of marketing for Hot Wheels at Mattel, where he also held leadership roles in customer marketing during his four years there.

John received two Bachelor of Science degrees from the University of Southern California in International Relations and Political Science, respectively. He lives in San Francisco with his wife Samantha and son Braden.

Paul Caparotta is a fifteen-year marketing veteran with extensive client, agency and publisher-based experience. Since starting his career at Dun & Bradstreet in 1996, he has worked in management-level product marketing and media roles at brands ranging from Forbes and The Economist to Ubisoft and IDG. In his current role as group manager, media and strategy at NAMCO BANDAI Games America, he oversees all media functions in North America. In the rare instances that he's not working, you can find him at Yoshi's, Slim's or The Fillmore.

Peter Dille is Sony Computer Entertainment America's SVP, marketing and PlayStation®Network, and reports to president and CEO Jack Tretton. Dille is responsible for all facets of the company's marketing efforts in North America, including PlayStation® brand management; hardware and software marketing; advertising; channel marketing and events, corporate communications and promotions. In addition, Dille oversees the PlayStation®Network department in North America.

The newly-formed PlayStation®Network department is responsible for driving SCEA's online gaming strategy, including digital commerce and free online connectivity for online gaming and multiple modes of communication. The PLAYSTATION®Network is supported by the PlayStation®Store and PlayStation® Home, an innovative 3D community service powered by the PLAYSTATION®3.

Dille brings to his position more than 20 years of marketing experience, including 15 years of direct experience in the video game industry. Previously, Dille was SVP of Worldwide Marketing for THQ, a publicly traded global interactive software publisher. In this role, Dille reported to the President and CEO and was responsible for overseeing the company's global brand management strategy and product planning.

Prior to joining THQ, Dille served as senior director of product marketing for Sony Computer Entertainment America and was a key executive in the launch of the original PlayStation® console in 1995. In this role, he managed all PlayStation® advertising and oversaw all hardware, software and peripheral product marketing. Dille's eight-year tenure at Sony also included executive marketing and communications roles throughout Sony's interactive entertainment divisions.

Dille received his Bachelor of Administration degree from Rutgers University.

Elizabeth Ellers is SVP of the corporate research division at Univision Communications Inc., the premier Spanish-language media company in the United States. She leads the consumer insights and primary research efforts for the company, including the Univision Networks, Univision and TeleFutura station groups, Univision Radio and Univision Interactive Media.

Ellers brings more than 20 years of experience leading consumer research and corporate strategic plan development for advertising agencies and interactive organizations. In addition, she has developed, managed and executed research projects at information services companies, including The Bases Group and Yankelovich.

Prior to joining Univision, Ellers provided strategic consulting to the CEO and senior management team at Ziff Davis Media as a member of their board of directors. Before this, she was senior SVP of brand development and consumer research at AOL, where she helped guide the transition of the company from a subscription base to an advertising-driven model and where she was a member of Time Warner's Research Council. Prior to that role, she was at Grey Worldwide, Inc. as EVP and managing partner. Ellers began her career at The BASES Group and then joined Yankelovich Partners.

Ellers received her undergraduate degree from Goucher College and her MBA from the University of Chicago.

Anita Frazier's career has spanned the entertainment, entertainment software and consumer products industries, including tenures with Conagra, Warner Brothers Studios, Sony Pictures Entertainment and just prior to joining NPD, Vivendi Universal Games. At Vivendi Universal, she managed the consumer software and games business as vice president, sales, and was responsible for such brands and titles as "Crash Bandicoot," "Spyro the Dragon," "The Simpsons" and "Law & Order." Her experience with toys and video games at the retail, manufacturer, and licensing levels totals 14 years.

Frazier provides commentary on a regular basis to internationally recognized media outlets such as The Wall Street Journal, The New York Times and Associated Press. She has written several articles for key industry trade associations and for NPD's own publications and website, and is collaborating with colleagues on new initiatives for NPD as well as its partners. Additionally, she is a frequent speaker at entertainment industry events.

Apart from her professional knowledge of the video games, entertainment, and toys industries, Frazier has a first-hand understanding of what kids want – complementing her experience in youth-oriented entertainment, she is the mother of four boys, ages 10 and under.

Frazier has an MBA from the Anderson School at UCLA with an emphasis in Marketing and Entertainment Management.

Matt Gorman has done 14 years of hard time in the games industry. Gorman has been with 2K Games since late 2007, responsible for marketing plans and strategies for brands such as "BioShock," "Borderlands," "Mafia" and "Spec Ops: The Line." Prior to 2K Games, Gorman worked in marketing for Eidos Interactive, Rockstar Games, Take Two Interactive and BMG Interactive.

About 16 years ago, I started a small digital agency in LA. It was a young Internet and I was a much younger as well. I’ve always loved telling stories and solving problems. So, advertising was a natural fit for me, it’s allowed me to work in markets throughout North America and Europe. Now, in San Francisco I am still wondering what’s next? It’s how I’ve managed to work with, and be successful for, clients such as Nike, EA, Intel, Nintendo, Lexus, and Wal-Mart amongst others. It’s my constant need to evolve and grow that has my parents desperate to find a definition for what it is I actually do… they explain my career to there friends as “he works with computers”.

What do you do?
Digital Creative Director my focus is applying our big ideas to your brand and connecting it with your audience online. The shifting digital landscape has constants for your brand we need to deliver on: defining character, invoking conversations, promoting loyalty, and provoking action. We all know there are literally millions of distractions online, blurring messages, experiences and ultimately brands into a big mush. We make sure when audiences see our work it’s easy to understand and hard to forget.

Where did you come from?
My true passion is in the arts and music yet something about this new landscape drew me to it. Previously, I had worked in many jobs ranging from the waterfront and emptying fishing boats to recording studios. It’s hard to say how I became a Creative Director but I will always be thankful for the variety in my past that’s helped to speak and relate all types of audiences.

What are you most proud of?
I like a simple cup of black of coffee. You know it’s amazing to me how complicated this has become. Coffee, hot and in a cup, thank you.

What do you do outside of work?
Outside of work to me is very important as it feeds what I do inside of work. By clearing the mind with long rides on my motorcycle or surfing down the coast helps me to focus more when I’m on a project. And of course I have a mild obsession with going to comedy clubs.

Greenwood is Contagious' deputy editor, covering the entire spectrum of the most innovative and non-invasive strategies and campaigns in marketing, branding, design, technology and pop culture. She is a regular speaker at marketing conferences, and has helped build the Contagious consultancy, offering advice and insight to a number of clients from both agencies and advertisers.

Greenwood was previously a music producer in London, but a career change landed her in the advertising industry as editor of The Reel before helping to launch Contagious in December 2005.

Jonathan Haber is the U.S. director of OMD's Ignition Factory, a new catalyst creative group dedicated to thinking new and thinking different. The Ignition Factory is a strategic and executional driver designed to keep OMD and its clients at the forefront of communications through technology, marketing and creativity across all platforms. Additionally, OMD's emerging media, gaming and mobile specialty units are housed within the group. Haber manages employees throughout all of OMD's U.S. offices. The group works closely with client teams to complement, inspire and execute creative marketing and media programs.

Since joining OMD, Haber has not only been a creative media catalyst for existing clients but also an instrumental force in several new business wins. The thinking injected into the planning process by the Ignition Factory has expanded the boundaries of creativity in the media landscape. The impact of the new group has resonated with clients and the industry, already garnering fifteen awards for work completed in 2009. Some of the clients Haber works with in this role include PepsiCo, CBS, Levi's, VISA and Monster.com.

Previously, Haber held the position of VP of innovations for Initiative, overseeing all content strategies, emerging technology, traditional media reinvention and cross-platform creative media projects. His responsibilities included managing the department, generating ideas, helping clients navigate the new media landscape, as well as strategy, custom activations and interdepartmental coordination on multi-media campaigns.

In 2006, Haber was named a Media All-Star in the Rising Star category by Mediaweek and as an Online All-Star by Media Magazine in 2008.

Haber lives in Los Angeles and received a Bachelor's degree from The George Washington University in Washington D.C.

Through her 14 years at GameSpot, a brand of CBS Interactive's Games and Sports division, Jaci Hays has accumulated a wealth of experience in and knowledge about the gaming industry. In her role, she is responsible for opening up new and scalable revenue opportunities for GameSpot and Metacritic. Earlier, Jaci led the GameSpot's South American sales efforts and joined the company as a sales representative when GameSpot was founded in 1996.

Jaci is a graduate of the University of Oregon where she double majored in journalism and Spanish. Before entering the professional world, Jaci worked as a smoke jumper.

In 2008, Richard Hilleman assumed the large shoes of Bing Gordon as chief creative director for Electronic Arts. Prior to that, over the last 25 years, Hilleman has soldered cables, copied disks, built copy protection, mastered and manufactured more than 200 titles, installed and ran the first Ethernet and Internet in the business. Then he started making product. He began with “Chuck Yeager's Flight Simulator,” through a broad range of simulators and driving games on the 8- and 16-bit computers, and then continued with the first Genesis titles for EA, culminating in the first “Madden” and “NHL” titles. Finally, the last product line he worked on was the Tiger Woods.. He went on to serve as GM of organizations in San Mateo, Origin Systems and the UK. Since 2000, Richard has been spending his time teaching master production classes inside of Electronic Arts and contributing to university programs outside of the company.

Marlo Huang is one of the three principals at Liquid Advertising, and heads up Liquid's media department, which is heavily focused in gaming.

An avid gamer, Huang was the online advertising force behind the successful launch of titles such as "World of Warcraft," "Guild Wars," and their subsequent expansions. In her role as VP, Huang oversees media planning and buying for Blizzard, EA Mobile, Codemasters, Nexon, THQ, Upper Deck and more. Through current and past clients, she has worked on marketing campaigns for titles of every platform and genre.

Huang is a native of Los Angeles and a graduate of Georgetown University. Prior to joining Liquid, she worked in graphic design, servicing Geffen Records, Capitol Records, and Scion, among others.

Neal Hubbard has been shackling gamers into unholy slavery since the launch of the original Diablo in 1996. Since then he has led the global marketing team responsible for launching ten consecutive #1-selling PC releases including Starcraft, Diablo II, Warcraft III and the World of Warcraft franchise.

Both U.C. Berkeley and the Anderson School at UCLA were kind enough to award Neal degrees despite spending a great majority of his time to playing video games while attending these institutions.

Geoff Keighley has covered the videogame business for 15 years – half his life! A contributing writer to Entertainment Weekly, he is also the host and executive producer of SpikeTV's "GTTV," the #1 rated videogame show on television.  He also hosts MTV GameTrailers.com's "Bonus Round" talk show.  The recipient of TJFR "Top 30 Journalists Under 30" award in 2004, no Journalist has done more to explore and explain how this booming business actually works, and to hold it accountable for its misfires.  He is also the co-chairman of the Game Critics Awards (the group behind the "Best of E3" awards) and the anchor columnist on leading game rental service GameFly.com.

Tony Key is Ubisoft's senior vice president of sales and marketing. Key has been with Ubisoft since June 2002 and he brings to the company a diverse background of marketing in the video game and music recording industries. Key leads Ubisoft's world-class sales, marketing, public relations, packaging and promotions teams.

A veteran marketer who worked in the music industry for ten years as an artist manager and label executive, Key joined the video game business in 1995 at GT Interactive. There he managed the marketing campaigns of several major game brands. Key is currently a co-chairman on the board of governors for MI6, the leading global non-profit association for video game marketing. He has been an active MI6 board member since the organization's inception.

Born in Paterson, New Jersey, Key earned his bachelor's degree in engineering from Rutgers University.

John Marcom joined Future US in October 2009 from Adgent 007. He has unique experience as a journalist and executive for both "old" and "new" media businesses around the world.

From mid-2003 to early 2007, Marcom led Yahoo! Inc.'s operations outside the U.S. as the SVP, driving a tenfold growth in the web company's international revenues. Prior to Yahoo!, Marcom was president of Financial Times Americas, where he led the company's print and online businesses in the U.S. Marcom worked for Time Warner from 1993 to early 2000, involved with a portfolio of magazines that extended from the international editions of the company's flagship news magazine to Japan's first, and only, cooking magazine for men. He became president of Time Inc. Asia in 1998. As president of Time Inc. International in 1999, his responsibilities expanded to include Time's editions in other regions, as well as the London-based Wallpaper*.

Earlier in his career, during eleven years as a reporter in Japan, the US and Europe, Marcom covered a range of business issues for The Wall Street Journal and later, Forbes Magazine. Awarded a Henry Luce Foundation Scholarship in 1979, Marcom worked under that program in Seoul as a correspondent for The Asian Wall Street Journal. Marcom graduated from Princeton summa cum laude, and received an MBA from INSEAD. He is a native of Jonesboro, Arkansas, and completed his secondary education at Memphis (Tennessee) University School.

Since 2000, Dave has worked with clients across multiple categories to translate marketing initiatives into interactive solutions. During his career at Ignited, he has been responsible for strategic program development, media planning and campaign analysis for such brands as Universal Pictures, NBC, Oxygen, Bravo, Syfy, USA, Activision, Sega, Buena Vista Games, Princess Cruises and many more. Martin is a digital media thought-leader, whose expertise spans from direct response and lead generation to brand building and video. Martin and his team contributed to highest-grossing box office year ever for Universal Pictures in 2008, including one of the biggest hits of the year, "Mamma Mia." He began his career in traditional media for toy manufacturers in the early 1990s.

Amber currently works on the Xbox account, focusing on global and US strategy for all console and 1PP efforts. Amber joined UM in January, and is currently immersed in getting ready for Natal. She comes to UM from Electronic Arts (EA) where she was the US director of media. At EA for three-and-a-half years, she ran efforts for all US and Canadian media efforts across all labels – from “Littlest Pet Shop” to “Madden” to “The Sims 3.”  

Dan Morris is director of strategy and development for EA Entertainment, driving IP-extension initiatives for Electronic Arts' franchises across a wide variety of traditional and emerging media. Prior to that he served as general manager and publisher at Future US, where he managed official media partnerships with SCEA and Nintendo and led the development of innovative digital-media offerings such as QORE for PlayStation Network. He was previously a journalist and editor, including a stint as editor-in-chief of PC Gamer.

Peter Nguyen is currently the Director of PR for the EA Games Label, managing worldwide studios that include EA Montreal, Black Box, Criterion, and DICE. He's launched some of the industry's top games such as Need for Speed: Most Wanted, Skate, and Battlefield: Bad Company 2.

Joining the interactive entertainment industry in 1999, Nguyen began his career at Access Communication working on the launch of Sega Dreamcast. Moving from PR agency to in-house, Nguyen joined Konami four years later to continue to drive numerous creative and successful PR campaigns for high-profile franchises including Metal Gear Solid, Silent Hill, and Dance Dance Revolution.

Frank is a 17-year veteran of the games industry, having started as a journalist covering the interactive entertainment space in the UK and eventually inserting himself more directly into gaming at Bungie Studios during the creation of "Halo 2." O'Connor has worked on community, writing, fiction, ARG and marketing on most of the Halo series and franchise, and is now back in the Microsoft fold with 343 Industries, where he supports the ancillary, marketing and publishing needs of the overall franchise and also manages the growth strategy and creation of new Halo fiction.

David Perry was the founder & president of Shiny Entertainment, which was bought by Atari, for over 12 years. He's one of the best-known veterans in the video game industry.

Over 29 years, Perry has developed or programmed over 100 games across 29 video game platforms. All told, Perry's games (including #1 Hits like "The Terminator," "Teenage Mutant Ninja Turtles," Disney's "Aladdin" and Warner's "Matrix" projects) have totaled over a billion dollars in retail sales.

Perry sits on the advisory board of the Game Developers Conference, Indiecade, VGEXPO, and has spoken at TED, E3, the Hollywood and Games Summit, CGDC, MIT, USC, UCI, UCLA, QUB, Montreal Game Summit, Digital Hollywood and What Teens Want.

In his last position, Perry was the co-founder and chief creative officer of Acclaim.com, directing multiple MMORPG games, social network games and casual titles. All games used the 'free-to-play' model, supported by in-game advertising, subscriptions or micro-transactions.

Now Perry is the CEO and co-founder of Gaikai.com, a company that has developed a cutting-edge video game streaming technology that allows any Windows game or application to run in any browser with just one click.

Perry also recently launched a book for students called David Perry on Game Design, the largest non-profit book on game design ever written.

Chris Petrovic serves as the SVP and GM of GameStop Digital Ventures, the newly created strategy, M&A and incubation arm of the world's largest video game and entertainment software retailer. As a member of the company's senior management team, Petrovic serves as the principal leader of GameStop's digital strategy. He is responsible for building on the company's ongoing efforts to integrate digital media into its multi-channel strategy, as well as overseeing the development and execution of a digital acquisition strategy. This includes leveraging the company's unique and distinctive relationship with customers in-store, online and around the globe to drive digital sales through more than 6,400 domestic and international stores and on its Web sites: gamestop.com and gameinformer.com.

Prior to GameStop, Petrovic served as VP, Digital Media for Playboy Enterprises. In this role, he was responsible for developing and managing digital-focused strategic and business development initiatives for all divisions the company, including online, mobile, TV, radio and publishing. Petrovic was also responsible for finding the next generation of products and services and developing launch strategies for their successful global execution. This position placed him at the leading edge of new and future ideas and technologies as well as and new-media business models.

Before joining Playboy, Petrovic served as VP, Business Development for AG Interactive, a division of American Greetings. In this position, he oversaw all business development efforts across all of the division's digital business units. Petrovic joined AG Interactive from theglobe.com, where he served as VP, Strategy and Business Development and was responsible for developing and growing the company's digital and print media businesses. He began his new media career as the CEO of Internet start-up BannerGreetings.com in 1998, and from there went on to become COO of Buzztone, a leading viral marketing agency, before joining the venture capital firm Prime Ventures as their VP of Business Development and Legal Affairs, managing the business development and legal operations of its portfolio companies, including most notably drkoop.com.

Petrovic is a graduate of Columbia University in New York and holds a J.D. from Southwestern University School of Law in Los Angeles.

Adam Sessler is a respected veteran of the gaming industry and the editor-in-chief of Games Content for the G4 Network, as well as the talented host of G4's "X-Play," the most watched videogame series on television. Each night, Sessler delivers in-depth reviews, exclusive sneak peeks, breaking news and compelling interviews with the biggest names in the videogame industry. A knowledgeable and high-energy host, Sessler excels at making sense of videogame-related issues for the non-gaming public. Sessler has been in front of the camera as a host of video game television shows and been a video game journalist for over ten years.

Known for his outspoken and articulate views on videogames and the industry as a whole, Sessler's opinion is valued by both game companies and game players. He was named one of the top 50 games journalists by Next Generation Magazine in 2006 and regularly lends his expertise to CNN, MSNBC, AP, KROQ, ABC Radio and a broad range of videogame media across all platforms.

In addition to his on-air presence, Sessler also hosts "Sessler's Soapbox," a weekly, script-less web series, where he tackles the latest and some of the most controversial issues in the industry, as well as being the moderator for "Feedback," a weekly roundtable show on gaming. Both shows are available on g4tv.com.

Sessler is originally from Berkeley, California and currently resides in Los Angeles with his wife.

Jonathan Simpson-Bint is the founder and CEO of Brand Narrative Inc., a custom content agency based in Santa Cruz, CA. An Englishman by birth, Simpson-Bint came to the U.S. in 1993 as part of the original Future Network USA management team. Between 1994 and 1999, Simpson-Bint launched a number of highly successful products including the magazines Next Generation and PSM: 100% Independent PlayStation Magazine, and web portals IGN.com and DailyRadar.com. In 2001, Simpson-Bint became president of Future US and oversaw a period of significant growth for the company fueled by acquisitions in the games, music and sports markets as well as overseeing the company's success in becoming the official publisher to Microsoft, Sony and Nintendo. He left Future in the summer of 2009 to start Brand Narrative.

Simpson-Bint also acts as co-chairman on the board of governors for MI6. He has been an active MI6 board member since the organization's inception in 2006. He lives in a small community in the Santa Cruz mountains with his wife and three children.

Karl Stewart is global brand director for Crystal Dynamics, a Square Enix company, based out of the SF Redwood City studio.
 
On his arrival to the US in 2005 from his native Ireland, Stewart joined Eidos Interactive as creative director. In 2007 he became director of marketing for North America where he led the successful launches of titles such as “Age of Conan”, “Kane and Lynch” and “Tomb Raider Underworld”.
 
As director of marketing, Stewart was a major force behind Eidos’ most successful title launch to date, “Batman Arkham Asylum”, recent winner of the 2009 BAFTA ‘Game of the Year’ award. In late 2009, Stewart moved to Crystal Dynamics in the role of global brand director, focusing solely on the brand management of one of the industry’s most iconic IP’s.
 
Prior to moving to the US, Stewart trained as a classical animator in Ballyfermot College, one of Ireland’s top animation colleges. In 1997, he moved to the UK to pursue a career in product marketing working with some of the world’s leading retail brands. In 2003, Stewart started Signaturebrand, a company dedicated to breaking new ground in diverse brand management and strategic marketing. In 2005, Stewart was awarded one of the UK’s most prestigious awards from the Chartered Institute of Marketing for his work in the music industry.  

Ryan Stout is a fresh face discovering a jaded world. He is a handsome, clean-cut former Boy Scout who talks about abuse, suicide, and girls who secretly cut themselves with sharp objects. In general, Stout loves to explore morally repugnant subject matter with sterile objectivity. His exaggerated honesty, delightful insincerity, and cute self-righteousness sell his wickedly witty material. No matter what the topic, this suit-clad comic appeals to everyone's sense of logic. And to assure his brand of "offensive humor" stays on an intellectual level, he tries to keep swear words out of his act – there is no need for filth.

Ryan Stout is the winner of the Boston International Comedy Festival's Stand-up Comedy Competition (2005). In addition, he was a featured performer at HBO's "The Comedy Festival" in Las Vegas (2005) and at HBO's "U.S. Comedy Arts Festival" in Aspen, CO (2006). Soon after his festival appearances, he hosted two game show pilots for MTV, "I.Q." (2007) and "Singled Out" (2007). He performed stand-up on Comedy Central's "Live at Gotham" (2007) and appeared on the nationally syndicated radio program "The Bob & Tom Show."

Stout settled into his television career by reviewing, re-capping, and capping-on several of MTV's popular reality shows. As the host of the network's "aftershow" series "A Shot at Love: The Hangover" (2007/2008) and "More Amore" (2008), he tells jokes, performs in short sketches, and interviews reality show contestants. Establishing himself as a go-to host for any event, the network often calls on Stout to host television specials, the most recent of which includes "MTV's Most Valuable Players" (2008) and the iconic MTV Spring Break '08.

Currently, he is hosting a new show for TV called Pop-a-razzi!

Christian Svensson is currently corporate officer and VP of strategic planning and business development at Capcom Entertainment. He is responsible for all product planning, forecasting, budget allocation/tracking, market research, strategic initiatives and business development functions at Capcom. He also participates on the board of directors of the PC Gaming Alliance and the Academy of Interactive Arts and Sciences. In the past, he has been VP of entertainment publishing at Midway Games, CEO of Xion Solutions, Inc., CEO of MCV USA, Inc. and editor-in-chief of Next Generation Online. He is a graduate of Bucknell University.

Andy Swanson is senior director of Ubisoft's consumer products team, which focuses on the strategic planning, product creation, direct distribution and licensing relationships of Ubisoft's game-related IPs into non-gaming consumer products. This includes pioneering the business strategy behind Ubisoft's media convergence initiative, bringing successful video game franchises like "Assassin's Creed" to film, television, novels, comics and other forms of media.

Prior to joining Ubisoft, Swanson spent nine years at Future US, a leading video games media company. He held a variety of sales and management positions during his tenure at Future, including publisher of the Official Xbox Magazine, PC Gamer and PSM.

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft is present in 28 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2008–09 fiscal year, Ubisoft generated sales of 1.058 billion euros.

Sutton started his career in video games with Sega of America in 1993. At Sega, as an art director, Sutton was involved in over 200 Sega titles – including the Sega Genesis, Game Gear, CD and Saturn platforms. Sutton moved on to Sony Computer Entertainment in 1995, where he worked on the launch of the first PlayStation. Sutton also co-produced the first Sony e3 booth. From there he went to Eidos Interactive, where he spent the next 6+ years of his career in a variety of roles. As part of the founding team, he was instrumental in the transition of the “Tomb Raider” video game franchise from the small screen to the silver screen. Sutton also executive produced multiple TV spots including all of the “Tomb Raider” commercials, as well as 6 years of the Eidos e3 show and booth.

In 2001 he went to work at Konami, in a business development role. Sutton worked on a variety of projects while at Konami, including a “Dance Dance Revolution” TV show pilot. In late 2003, Sutton moved to GameSpy, which was then acquired by IGN Entertainment, to build and run content acquisition for IGN's digital distribution channel, Direct2Drive.com and FilePlanet.com. In October 2005, IGN was acquired by News Corporation.

Since early 2004, Sutton has been managing content acquisition, and distribution for both sites – D2D and FP. Sutton also oversees the GameSpy Technologies sales group, which licenses proprietary technology to game developers and publishers, enabling their games online accessibility. Since launching in 2004, Direct2Drive has become a #1 retailer in the digital retail space.

Rob Troy, executive creative director and co-head of the games division at The Ant Farm, has been the creative force behind groundbreaking video game advertising for over a decade.  A passionate gamer, his authenticity and deep technical knowledge has earned him the respect of developers and publishers alike. Recent projects include “Modern Warfare 2,” “Assassins Creed 2,” “Splinter Cell” and “Uncharted 2.”
 
Troy has earned numerous accolades for his work in advertising and promotion, including an Emmy, numerous Telly and Mi6 Awards, and recognition from the Broadcast Design Association Gold as well as the Summit Creative Awards.

Mothership founder and president Ed Ulbrich is also president of Digital Domain's commercials division and corporate EVP. He oversees the company's advertising business and executive produces key feature film projects - roles he has held since Digital Domain's inception in 1993. Ulbrich executive produced the Academy award-winning visual effects for Titanic, Fight Club, Zodiac, Adaptation, and The Curious Case of Benjamin Button; music videos for the Rolling Stones, Michael Jackson, Nine Inch Nails, and other artists; and 500+ commercials for clients including Coca Cola, BMW and Microsoft.

Prior to Digital Domain, Ulbrich was a commercial producer at the Leo Burnett Company and a digital artist at the National Center for Supercomputing Applications. He is president of the board of directors of AICP Digital and is on the board of directors of AICP.

In 2007 and 2009, Ulbrich was named to the Creativity 50 – top innovators in advertising and design, and in 2009 Fast Company Magazine named him one of the 100 most creative people in business. Ulbrich has spoken about creativity and innovation at top worldwide conferences and seminars including TED, NASA, PICNIC and others.

Morgan Webb is the talented host of G4's "X-PLAY," the longest running and most watched videogame series on television.

As host of "X-Play," Webb reports on the very latest games and industry news. Her love of everything related to the gaming world and technical expertise, coupled with stunning looks, makes her a favorite among young guys 18 to 34, and contributes to the show's popularity. Over the years, Webb has earned a reputation for delivering smart, entertaining and on-target reviews and commentary about the videogame industry.

In addition to appearing nightly on "X-Play," Webb has expanded her hosting duties to include "G4 UNDERGROUND," a documentary style news show that covers the subjects that mainstream media ignore.

In 2005, Webb was voted one of FHM's 100 Sexiest Women in the World.

Erik Whiteford is Managing Director of Odyssey LP, a San Francisco-based strategic consulting and market research firm focused on understanding consumers and new media.

As a 15-year veteran of the interactive entertainment industry, Whiteford has guided some of the industry's most dominant brands through the development of innovative marketing strategies, ground-breaking consumer research and successful marketing communication programs.

Prior to joining Odyssey, Whiteford was the VP of marketing for Take Two Interactive (2005-2007), where he spearheaded the marketing division of the nascent 2K Sports business unit. Whiteford established the company as a relevant consumer brand through innovative marketing programs and cutting edge media strategies.

Whiteford's deep experience in new media also includes numerous roles during his 13-year tenure in the marketing organization for Electronic Arts (1992-2005). Most recently, he lead the EA Sports brand, helping the business unit achieve record levels of revenue, margin, and market share. Prior to that assignment, Whiteford spent six years as the marketing leader of "John Madden Football," the best-selling video game franchise of all time. Additional accomplishments include leading the launch of EA Sports Nation, EA's ground-breaking online gaming service and community; creating a strategic research group to develop brand strategy for the EA Games division; and overseeing marketing programs for numerous top selling franchises, including NCAA Football, Harry Potter and James Bond.

Whiteford earned a B.A. from Colby College in 1989.

Nick Williams joined OTX in 2008 to lead the development and launch of OTX GamePlan, an innovative tracking product that combines behavioral and attitudinal metrics with a comprehensive suite of integrated data sources to forecast the lifecycle of a videogame. Prior to this, Williams was a founding member and lead analyst for IGN Entertainment's business intelligence tool, GamerMetrics. William's insights – from extensive monitoring, analyzing, and reporting the evolving trends of the videogame business – have helped industry professionals compete and grow their businesses. He has authored over 30 research reports on the video game industry, with his analyses featured in AdAge, Forbes, USA Today, and on MSNBC. Hardly all work and no play, Nick is an avid and formidable gamer himself.

Andrew Wilson is SVP for worldwide development for EA SPORTS as well as for EA's global online group. In his role with EA SPORTS, Wilson leads the creative development of the EA SPORTS portfolio of products and services developed at EA Canada and Tiburon studios. He has also been leading EA's online organization since fall 2009 and oversees EA's direct-to-consumer business, Asia Online Publishing, as well as the EA Seoul studio that is developing online titles for the Asia region.

Before moving into his current role, Wilson served as VP and executive producer of the EA SPORTS FIFA soccer division. He was responsible for the strategic, creative and business direction of all EA SPORTS soccer games, including "FIFA," "FIFA World Cup," "Euro," "FIFA Manager" and "FIFA Street."

A native of Geelong, Victoria, Australia, Wilson started his career with EA Australia in 2000 and now is based at EA's headquarters in Redwood Shores, CA. Having studied law, he has worked for EA in all aspects of the business, including business development, licensing, marketing and production. He previously developed games in a range of genres including real time strategy, driving and sports.

Before joining EA, Wilson worked for a consortium of internet/online companies that specialized primarily in the creation of content and services in the area of sports. He also hosted a television program called "Kick Off" that focused on sports and internet communities on the 9 Network in Queensland and New South Wales, and later became a popular guest broadcaster specializing in videogames on a variety of kids' television programs where he became known as the "videogame guy."

A life-long soccer fan, Wilson is a Chelsea supporter. In his spare time he enjoys soccer, golf, surfing and jiu-jitsu. When it comes to videogames, he is currently playing "Dante's Inferno" and "Battlefield: Bad Company 2."