DESIGN AND HAPPINESS - KEYNOTE
by Stefan Sagmeister

Stefan Sagmeister will explore the possibilities to achieve happiness as a designer, his tactics to make sure his work remains a calling without deteriorating into a job as well as the chances to design pieces that induce happiness in the audience.

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THE UNITED STATES OF MOTION DESIGN - A JOURNEY INTO THE MULTIPLE PERSONALITIES OF INNOVATIVE DESIGN
by Jamie Caliri

Jamie Caliri 2009 Emmy Award winner for Outstanding Main Title Design The United States of Tara will take you on a journey dissecting the concept of motion design. Through this highly visual session using his own award winning work Jamie will ask: how does the art of filmmaking, animation and story telling inform our understanding of motion design. By exploring visceral gimmicks used and over-used in the motion world Jamie will look at how we can create imagery that conveys content and avoids cliché.

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PROMOTION IN A THREE-SCREEN WORLD
by Alex Huzzey

This will be the year when broadcast TV, online media and mobile communications will finally come together to create a new model of the TV experience.

Analysts predict that 20% of the televisions sold in Europe in 2010 will be internet-enabled. Combine this with the fast-growing range of devices and games consoles that are starting to offer TV and video content delivered by broadband and it becomes clear that a new model is emerging. In this world, media brands increasingly need a "3 screen strategy" and the relationship between linear and non-linear promotion will converge.

In this session Michelle Marks will look at some of the best examples from around the world of innovative multi-platform marketing.

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THE SECRET WORLD OF DRAMATIC STRUCTURE
by Charley Holland

Anyone can bat out a client-approved McPromo for a show they don’t care about. But have you ever noticed how much harder it is to make a stand-out promo for a show that you actually really like?

Living up to quality content can give a caring promo producer force-7 insomnia. While other professions have mentally bundied-off and are sleeping the sleep of the righteous, you squint at the clock radio at 3.05AM and wonder why you can’t solve two simple problems:

• What parts of the show am I going to use in my promo?
• What am I going to say about it?

It’s usually up to you alone to solve these problems.
Worse still, without any significant kind of training.

In an attempt to help you get a better night’s sleep, Charley Holland will introduce you to (or remind you about) the dramatic structures at the heart of the best movies, one hour dramas and half hour sitcoms… to set you on the path to more confident promo making.

This practical seminar is for any promo producer making clip-based promos for any kind of dramatic programme. Even the crappy ones.

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SOMETHING FOR NOTHING
by Steven Hore

No budget = no good. Nonsense!
Join Steven Hore as he walks you through great, cheap promos from broadcasters around the world and offers some insider tips and guidance on why no money doesn’t have to mean no idea.

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CONNECTING WITH THE FEMALE OF THE SPECIES
by Maurizio Vitale

Modern-day women live fast-paced, complicated and multidimensional lives full of contradictions and traditional stereotypes have become a thing of the past. Through harnessing key market research, Maurizio Vitale, SVP Marketing Communications at Discovery Networks EMEA will guide you through what it takes to build a brand that speaks to modern women in all their guises - from mother to lover, employer to friend - whilst tackling these contradictions head on.

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A GOOD IDEA IS PRICELESS
by Vitor Duarte

There are times when having less means doing better, when need invariably increases ingenuity and crises are opportunities and not barriers. Those times are here, for us in Portugal they have been here for awhile, and they are here to stay!

If there is television, there are channels. If there are channels there are programs. That means promos, on air branding and set design, etc. Today, creative writers, motion and set designers must differentiate to emotionally connect with the public, so there’s a lot of work to be done.

If there is work to be done, then lets get creative, lets share ideas.

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PROGRAMME MARKETING IN THE AGE OF ON-DEMAND
by Nigel Walley

This will be a non-techy look at the technical innovations that are radically transforming the delivery of TV into European consumers homes, and how they are transforming marketing opportunities:

- The evolution of TV platforms across Europe
- New competitors from the phone and games industries
- The advertising and marketing formats that are appearing
- Integration of social media and TV
- The new consumer that is emerging

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TALK SHOP
by Peter Bishop

Pete will be discussing some of his recent work including the making of the 'How to destroy the World' series for Discovery Channel, the Bird of Death, wedding videos and looking at the Long Spoon, the Long Now and various sounds and vision that inspires him.

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ADDING THE WOW FACTOR! A LOOK AT THE LATEST INTERACTIVE BROADBAND TECHNOLOGIES
by Dom Minns and Julie Tzabar

In this fun and interactive session, Dom and Juliet from BAFTA-winning Plug-in Media, will show you how you can get more for your brand by harnessing the latest interactive broadband technologies. They will show you what you can do with webcams to achieve real audience engagement, such as using pattern recognition to trigger promotional games and the use of motion detection to guest-spot with a band in an interactive music video.

Dom and Juliet will also take a look at some of the augmented reality projects they've been developing as well as show you what happens when you take these technologies off the screen and into the real world.

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EXTREME HARDCORE PROMOTION, THE DUTCH APPROACH
by Bob van der Put

We all know that branding a TV channel is about connecting with the audience. Unfortunately, once the shine wears off the sparkling new look of a channel, all the channel elements run the risk of fading into the background and becoming the 'wallpaper' we all dread.

After rebranding 3 channels a few years back Bob van der Put was struck with the idea that a really strong channel design and promotional message style could go from just connecting to actually influencing its audience's decisions. In other words, that the channel communications should move from subtle persuasion to attacking audiences with hard-hitting, in your face messages.

When he presented these thoughts to colleagues they were skeptical, liking his idea to Kryptonite for ratings! Determined Bob pressed on and is happy to report that the use of dramatic language and intrusive messages was embraced by audiences and has yielded a 19.3 % increase in ratings over the past four years. Bob would now like to share the experience; of what they say, how they say it and why they will continue with this categorically different approach!

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THE FUTURE HAS ARRIVED! (IT'S JUST NOT WIDELY DISTRIBUTED YET...)
by Herman Konings

Herman Konings will guide you through the wonderful world of digital aboriginals, flexistentialists and mediors. Of cultural schizophrenia, time intensification and i-motions. In the end you'll understand why we all are children of our generation, even more than children of our parents ... and if you think none of this makes sense, trust us! You are in for one of the most entertaining and enlightening sessions of the Conference.

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THE FUTURE OF BROADCAST NEWS
by Robert Buganza

Think of television news graphics as perfectly constructed end-pages. Done well, they synthesize facts and tell stories. They also visually represent the core components of the news brand in concise, direct form.

Or so it used to be. The fact is most people today get their news from online and mobile sources. Television news has had to adapt, but the tendency has been to add more graphics, more data streams, more entertainment--in short, a clutter of information that is rarely on brand or concise and direct.

Nothing to be done? Hardly. The rules have changed, but the unique values of successful on-air news brands have not. They’ve simply evolved. So, what are the emerging strategies for staying on brand yet competitive? And what are the design challenges for successfully incorporating multiple streams of information into a coherent whole?

This session will attempt to bring some clarity to The Future of Broadcast News.

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WRITE WITH BALLS
by Marilyn Kass & Linda Button

This top-rated Promax/NYC session is SRO year after year. At a time when everyone is doing more with less, turns out words are just what the GM ordered.

Hone your brand personality and carry it through every part of your brand: Ads that speak the lingo, websites that engage, Twitters that tease, and Facebook pages with punch. This session gives you the tools. 26 letters, infinite possibilities.

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THE BRAND PERSONALITY TEST
by Marilyn Kass & Linda Button

How well can you define your Network's Brand Personality? In this 45 minute interactive workshop you'll define your brand in an entirely new way. Each participant completes a 12 Point Personality Brief. Face it, being distinct is the only game changer, and it starts with a distinct Brand Personality. And you thought people were complex!

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THE AGE OF AVERAGE: CHALLENGING MEDIOCRITY
by Omar Honigh

Mediocrity = average and average = ordinary as a consequence of being unremarkable.

Is it just me or are we experiencing the age of average? It seems that more and more people find it acceptable to say, "it's good enough" or "it's too hard".

Thankfully not everyone is suffering from a general downgrading of ambition and drive and Omar Honigh has collected a wealth of examples from the world of advertising, branding and promotions to take you on a journey of discovery. In this entertaining and highly visual session Omar, a keen traveller, will feature tales from around the globe – from the bizarre to the sublime, all unique, all inspiring!

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GLOBAL PHENOMENAL
by Bron Dean

All across the globe, in innumerable languages, people just like you toil in the same dark, cold rooms. Trying to marry creativity with briefs and budgets. Just like you sometimes they fail but sometimes they succeed in a spectacular way. In this session we will look at phenomenal work from around the world.

Some spots will be sourced from the winners at all the Promax/BDA conferences from the preceding year, while others will be gems found in little populated corners of cyberspace.

The budgets used on the spots showcased will be the sort of budgets you are accustomed to working within, with deadlines that will feel all too familiar. This is a salute to creative genius that you can make at home!

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THE MOST EFFECTIVE HABITS OF BREAKTHROUGH CREATIVE
by Graeme Newell

The Madison Avenue advertising pros typically utilize more than 45 different creative themes, but television taps only about 10 of these powerful audience movers. How can you break out of your creative rut and use the best of the tested creative approaches? In this example-packed session, Graeme Newell shows you a simple three-step process for ditching a tired creative approach, and expanding your creative toolbox. Learn how to use the most sophisticated techniques from the world's most innovative advertisers.

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BUILDING EMOTIONAL BRANDS FOR FRAGMENTED AUDIENCES
by Graeme Newell

It's one of TV's biggest challenges - forming an emotional bond with an audience that's all over the demographic map. If only your audience was more uniform, you could relate to them in just one way. In this example-packed presenation, Graeme Newell shows you how to use core emotional drivers to unify your splintered audiences. You will learn how to build a powerful brand connection even if your programming doesn't have the best audience consistency.

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BEYOND PROGRAMMING: BUILDING RELATIONSHIP BRANDS
by Graeme Newell

There are some networks that audiences just adore. Year in, year out, they remain dominant. Fans describe them more like a friend than a media outlet. In this example packed presentation, Graeme Newell shows you how to build a true relationship with your viewers that goes beyond mere programming features. You'll see how some of the best marketers in the world get inside the head and win the hearts of their customers. Learn how to tap into the values and priorities of your audience.

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10 GREAT PHOTOGRAPHS: AN INSPIRATIONAL GUIDE TO THE POWER OF THE SINGLE IMAGE
by Richard Holman

"To speak technically photography is the art of writing with light. But if I want to think about it more philosophically, I can say that photography is the art of writing with time." Gerardo Suter

In this thought provoking and visual session Richard Holman takes us on a journey through 10 inspirational images. Through exploring the stories behind them and analyzing what lends them their power he reveals simple aesthetic and creative principles that can be applied globally to the practice of advertising and design.

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WHAT MADE YOU BRAND IN A RECESSION?
by Liz Dunning & Nikki Bentley

Last year was one of the most economically challenging for broadcasters. In the face of shrinking budgets many postponed any branding activity, deciding to delay re-brands or shelve new channel plans entirely. But there were the brave few who decided that sometimes a recession is the best time to invest; some broadcasters actually undertook ambitious branding projects for their channels. Liz Dunning and Nikki Bentley will give an overview of what branding activity has taken place and show a snapshot of some of the biggest and the best European branding stories from 2009/2010.

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