Lisbon 2010



2010 Schedule

Sunday 18th April

3.00 pm - 7:00 pm Registration Open

Monday 19th April - Main Room - White Plains

7:30 - onwards Registration - Foyer
9:00 - 9:15 Welcome speech by Liz Dunning & Olivier Schaack, Co Chair's Promax/BDA Europe 2010
9:15 - 10:00 Keynote: Design and Happiness
By Stefan Sagmeister
10:00 - 10:30 MORNING TEA HOSTED BY RTP
10:30 - 11:30 The Most Effective Habits of Breakthrough Creative
By Graeme Newell
11:30 - 12:30 10 Great Photographs : An inspirational guide to the power of the single image By Richard Holman
12:30 - 14:00 LUNCH BREAK
14:00 - 15:00 Talk Shop
By Peter Bishop
15:00 - 16:00 The Secret World of Dramatic Structure
By Charley Holland
16:00 - 16:30 AFTERNOON TEA
16:30 - 17:30 The Future Has Arrived! (It's Just Not Widely Distributed Yet...)
By Herman Konings

Monday 19th April - Breakout Room - New Orleans

7:30 Registration - Foyer
10:00 - 10:30 MORNING TEA HOSTED BY RTP
10.30 - 11:30 The Age of Average: Challenging Mediocrity
By Omar Honigh
11.30 - 12:30 The Future of Broadcast News
By Robert Buganza
12:30 - 14:00 LUNCH BREAK
14.00 - 15:00 Extreme Hardcore promotion, the Dutch approach
By Bob van der Put
15:00 - 16:00 "What made you rebrand in a recession"
By Liz Dunning & Nikki Bentley
16:00 - 16:30 AFTERNOON TEA
16:30 - 17:30 Beyond Programming: Building Relationship Brands
By Graeme Newell

Tuesday 20th April - Main Room - White Plains

9:.00 - 10:00 Promotion In A Three-Screen World
By Alex Huzzey
10:00 - 10:30 MORNING TEA HOSTED BY RTP
10:30 - 11:30 Something for Nothing
By Steven Hore
11:30 - 12:30 The United States of Motion Design - a journey into the multiple personalities of innovative design.
By Jamie Caliri
12:30 - 14:00 LUNCH BREAK
14:00 - 15:00 Write With Balls
by Marilyn Kass & Linda Button
15:00 - 16:00 Building Emotional Brands for Fragmented Audiences
by Graeme Newell
16:00 - 17:00 Global Phenomenal
by Bron Dean
17:00 - 17:30 PRE AWARD DRINKS
brought to you by Addiction Content
17:30 - 19:30 AWARD SHOW Proudly Brought to you by Sic
21.00 - 24.00 Bloom AFTER PARTY AT BBC- Belem Bar Café - NO INVITE NO ENTRY

Tuesday 20th April - Breakout Room - New Orleans

9:00 - 10:00 A Good Idea is Priceless
By Vitor Duarte
10:00 - 10:30 MORNING TEA HOSTED BY RTP
10.30 - 11:30 Programme Marketing in the Age of On-Demand
By Nigel Walley
11.30 - 12:30 The Brand Personality Test
by Marilyn Kass & Linda Button
12:30 - 14:00 LUNCH BREAK
14.00 - 15:00 Connecting with the Female of the Species
By Maurizio Vitale
15.00 - 16:00 Adding the Wow Factor - A look at the latest interactive broadband technologies.
By Dom Minns & Juliet Tzabar
17:00 - 17:30 PRE AWARD DRINKS
brought to you by Addiction Content