Design and Happiness

Stefan Sagmeister will explore the possibilities to achieving happiness as a designer. He’ll share his tactics, which are intended to make sure work remains a calling without deteriorating into a job, as well as explain the best chances to design pieces that induce happiness in the audience.

Speakers:
Stefan Sagmeister, Founder, Sagmeister, Inc.

Digital Marketing Legal Clinic

Leading promotions lawyer, Alan Friel, will guide the conversation with a Federal Trade Commission regulator to show you how to effectively use social media, mobile and Internet media tools to connect with and build your audience without violating the new legal requirements. This session will examine the new FTC guidelines regarding blogs, on-line street teams, Facebook and Twitter as well as viral, buzz, stealth and word-of-mouth promotions.

Speakers:
Katie Harrington-McBride, Attorney, Federal Trade Commission
Alan Friel, Partner, Intellectual Property Department, Wildman Harrold Allen & Dixon LLP

(This session is not available on the PromaxBDA Video on Demand Player)

Directing Voice Talent

Based on the success of last year’s session and your feedback Marice Tobias is back with more hands-on tools and techniques that creatives can use immediately to achieve the read they want in the time they have. A Q&A with top V.O. talent will round out the fast-paced, no-fluff, information-driven session that hones in on this crucial phase of the creative process and partnership.

Speakers:
Marice Tobias, Director, Tobias Entertainment Group