Best of Cable

Dan Bragg and Mark Valentine provide a humorous, informative and critical look at 2009-2010’s best marketing and promotional work emanating from the international cable industry.

Speakers:
Dan Bragg, VP Creative Director, Discovery Communications
Mark Valentine, President and Creative Director, Anatomy

Best of Sports Media Marketing – Presented by the SMMAs

Brought to you exclusively by PromaxBDA's Sports Media Marketing Awards, don't miss this opportunity to see some of the best players in the game. Join Bill Bergofin from Versus and Pete Radovich, Jr. from CBS Sports as they take us through some of the most creative and innovative sports media marketing over the last year.

Speakers:
Bill Bergofin, SVP, Marketing and Promotion, Versus
Pete Radovich, Jr., Creative Director, CBS Sports and Coordinating Producer, “Inside the NFL”

Building a Global Brand: National Geographic’s Curious Success

How to build a global brand: Curious? A truly global brand campaign needs not only to connect with viewers around the world but also to allow regional teams to embrace it and adapt it in their own way. They will cut it and paste it, redraw it and remake it, based on their local needs and taste. National Geographic Channel’s "live curious" campaign was conceived from the start as a truly global brand campaign and has been interpreted by different regions to suit local tastes. Find out about the process and the results in this session from the team who created it.

Speakers:
Kiera Hynninen, EVP, Marketing, National Geographic Channel and Nat Geo WILD
Dawn Rodney, SVP Strategic Marketing and Creative, National Geographic Channel and Nat Geo WILD
Rafael Sandor, EVP Creative and Marketing, National Geographic Channels International and Fox International Channels