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 Sessions List
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| 2010 Membership Meeting Officially the standing annual member meeting for the association. Use this session as your opportunity to sit with the chairman and the president and CEO as they field whatever questions you may have or topics you wish to discuss about your PromaxBDA Association. Speakers:
Michael Benson, EVP Marketing, ABC Entertainment Group and PromaxBDA Chairman
Jonathan Block-Verk, President and CEO, PromaxBDA |
| 33 Million People in the Room Join author and media entrepreneur Juliette Powell as she walks through the practical steps in building social and cultural capital in order to increase financial capital. Learn about newly-emerged best practices, the very latest trends in online social networking and practical tools and advice for optimizing every stage of your own social networking initiative, from planning through measurement. Drawing on cutting-edge research in social psychology network theory and business leadership strategy, Powell will "connect the dots," revealing the human dynamics and patterns that consistently underlie successful social networking initiatives to give you and your company a competitive edge. Speakers:
Juliette Powell, Author and Media Entrepreneur |
| The Age of Average: Challenging Mediocrity Mediocrity = average and average = ordinary as a consequence of being unremarkable. It seems that more and more people find it acceptable to say, "It's good enough" or "It's too hard." Thankfully, not everyone is suffering from a general downgrading of ambition and drive. Omar Honigh has collected a wealth of examples from the world of advertising, branding and promotions to take you on a journey of discovery. In this entertaining and highly visual session Omar Honigh, a keen traveler, will feature tales from around the globe – from the bizarre to the sublime, all unique, all inspiring! Speaker:
Omar Honigh, Managing Director, Kemistry (This session is not available on the PromaxBDA Video on Demand Player) |
| Ahead of the Curve: Staying Relevant in An Ever-Evolving Job Market Want that next great job? It'll take more than just a resume, a reel and a reputation. With our industry evolving at ever faster speeds, we all need an arsenal of skills to make ourselves indispensable. Members of our panel have not only navigated successful and innovative career paths, they also recruit and hire, making them experts on what you need to move forward and stay ahead. Moderator:
Seth Berkowitz, Executive Producer, Workshop Creative Panelists:
Paul Leys, Director, Ignition Factory East, OMD
Steven Melnick, SVP, Marketing, 20th Century Fox Television
Kent Rees, SVP, Marketing, IFC
Lisa Solana, VP, Drama, Movies and Miniseries, Marketing, ABC Entertainment
Steven Spector, Partner, ML Search Partners |
| An Evening With The Hitman: David Foster Don’t miss this intimate and interactive performance and conversation with 15-time Grammy Award winning songwriter and producer, David Foster. In addition to some of the greatest hits of all time, you’ll hear about creative inspiration, the evolving role music plays in sonic branding and how ‘The Hitman’ keeps ahead of the curve, continuing to set the bar for auditory excellence. Hosted by:
Frank J. Radice, Creative Advisor, On-Air Pro and Expert in Residence, Definition6
Speaker:
David Foster, Artist, Song Writer, Producer |
| The CMO Summit The industry’s leading marketing executives take the stage for a candid discussion about content, innovation, emerging industry trends and how they continue to stay steps ahead of the competition in the rapidly evolving business of entertainment marketing. Moderator:
Rich Cronin, President, Rich Cronin Media LLC Panelists:
Joe Earley, President, Marketing and Communications, Fox Broadcasting Company
Paul Guyardo, EVP, Chief Sales and Marketing Officer, DIRECTV
Chris McCumber, EVP, Marketing and Brand Strategy, USA Network
Courteney Monroe, EVP, Consumer Marketing, HBO
Chris Moseley, SVP, Marketing, History |
| Design and Happiness Stefan Sagmeister will explore the possibilities to achieving happiness as a designer. He’ll share his tactics, which are intended to make sure work remains a calling without deteriorating into a job, as well as explain the best chances to design pieces that induce happiness in the audience. Speakers:
Stefan Sagmeister, Founder, Sagmeister, Inc. |
| Digital Marketing Legal Clinic Leading promotions lawyer, Alan Friel, will guide the conversation with a Federal Trade Commission regulator to show you how to effectively use social media, mobile and Internet media tools to connect with and build your audience without violating the new legal requirements. This session will examine the new FTC guidelines regarding blogs, on-line street teams, Facebook and Twitter as well as viral, buzz, stealth and word-of-mouth promotions. Speakers:
Katie Harrington-McBride, Attorney, Federal Trade Commission
Alan Friel, Partner, Intellectual Property Department, Wildman Harrold Allen & Dixon LLP (This session is not available on the PromaxBDA Video on Demand Player) |
| Directing Voice Talent Based on the success of last year’s session and your feedback Marice Tobias is back with more hands-on tools and techniques that creatives can use immediately to achieve the read they want in the time they have. A Q&A with top V.O. talent will round out the fast-paced, no-fluff, information-driven session that hones in on this crucial phase of the creative process and partnership. Speakers:
Marice Tobias, Director, Tobias Entertainment Group |
| Everything You Need to Know about 3D Television but Were Afraid to Ask It's not a matter of if... 3D Television is here. From creative to technical, you'll get honest insights into this new platform and learn first-hand about the opportunities and challenges your creative and marketing departments will face. Moderator:
Carolyn Giardina, Media and Entertainment Technology Journalist
Panelists:
Jon Gieselman, SVP, Advertising and Public Relations, DIRECTV, Inc.
Angela Wilson Gyetvan, VP, Sales and Marketing, 3ality Digital
Eisuke Tsuyuzaki, Chief Technology Officer, Panasonic Corporation of North America
Other Speakers To Be Announce |
| From Facebook to FourSquare: Case Studies in Social Marketing Top creative and digital marketing executives from ABC and BRAVO and Creative Asylum give you a look behind the curtain at some of the years’ most successful social marketing campaigns. From LOST to Real Housewives, you’ll learn new tricks for attracting audiences and engaging them with the brands they love. Moderator:
Scot Safon, EVP and CMO, CNN Worldwide
Panelists:
Danny Johnson, Partner & Founder Creative Asylum
Darren Schillace, VP, Marketing, ABC Entertainment Group
Ellen Stone, SVP, Marketing, Bravo Media |
| In Conversation with Sugar Ray Leonard: Insights of a Champion HBO Sports president Ross Greenburg hosts an intimate and interactive conversation with one of the 20th century’s leading icons, Sugar Ray Leonard. Epitomizing the image of champions, Leonard squares off with Greenburg on the worlds of boxing, branding and brazen victory in work, play and life. Don’t miss this exclusive one-on-one motivational dialogue sure to be filled with impact, inspiration and insight. Interviewed by:
Ross Greenburg, President, HBO Sports Speaker:
Sugar Ray Leonard, Six-Time World Champion, Author, Television Personality |
| Inventions in the New Age of Engagement A complete look at the best social media campaigns, TV apps, games, widgets, augmented reality and other remarkable ideas that are fueling today's most meaningful conversations. Brought to you by the PromaxBDA Innovations Committee, you'll see the inspired, innovative and engaging! Discover the most inventive, cutting edge and exciting campaigns extending the reach and extension opportunities of television brands, shows and networks - as well as the most interesting ideas from other brands; how they worked, what they looked like and why they were so cool. Hosted by:
Patrick Burgoyne, Editor, Creative Review
Federico Gaggio, VP Creative, Discovery Networks UK |
| Leaders in Design: An Inspiration Conversation In this unique discussion, some of the international design industry’s brightest and most creative stars will have a candid discussion about the state of creativity, design and communications and show some of the projects that keep them on a perpetual search for the fountain of inspiration. Moderator:
Will Travis, CEO, Dentsu America
Panelists:
David Carson, Principal and Chief Designer, David Carson Design
Timmy Fisher, Co-Founder, MK12
Mark Kudsi, Director and Senior Art Director, Motion Theory
Jakob Trollbäck, Owner and Creative Director, Trollbäck + Company
Garson Yu, President and Creative Director, yU+co. |
| Lee Hunt Presents: New Best Practices Lee returns with his annual round up of innovative strategies, breakthrough creative and the latest best practices. It’s an hour of new ideas that are changing the industry. Speaker:
Lee Hunt, President and Founder, Lee Hunt LLC |
| Making the Most of the Digital PR and Marketing Revolution In this powerful session, industry experts talk about the use of bloggers, social media and other evolving digital outlets to influence consumer behavior. We’ll also address the blurring lines between digital marketing and PR, the impact of having a direct connection with your audience, and how to navigate this constantly shifting landscape. Moderator:
Steven Borden, President, Borden Media Consulting, LLC Panelists:
Erik Flannigan, EVP, Digital Media, MTV Networks Entertainment Group
Laurie Goldberg, SVP, Communications, TLC
Erin Humphrey, VP Consumer and Digital Lifestyle Practice, Text 100 Global Public Relations
Suzanne Kolb, President, Marketing, News and Online, E! Entertainment and The Style Network
J Moses, Founder, Bagooba |
| Marketing at the Edge of Madness Widely regarded as one of the most creative minds in the entertainment business, Peter Liguori joins us on the PromaxBDA main stage for the first time. With more than 25 years of success in this ever-changing entertainment industry, Peter Liguori brings with him his unique points of view on the creative process, his thoughts on the value of marketing and his vision on how to truly break through in today's crowded media marketplace and hyper-networked world. Speaker:
Peter Liguori, COO, Discovery Communications |
| Media Leaders’ Summit The content revolution is here, and your survival depends on how you, your companies and your business adapts. For the first time on one stage, entertainment’s most important business leaders, innovators and culture shapers discuss the evolution of content and the future of the entertainment business. Moderator:
Staci Kramer, Co-Editor and EVP, ContentNext Media Panelists:
Neil Ashe, President, CBS Interactive
Amy Banse, President, Comcast Interactive Media
Albert Cheng, EVP, Digital Media, Disney ABC Television Group |
| Money On the Table: Brand Integration, Branded Content and the Revenue Revolution Branded content has moved from a cool experimental medium to an accountable strategic marketing tool. But it still faces challenges, from how to structure deals to how to measure success to the tension between audience and brand needs. With business models changing across the entertainment and advertising landscapes, brands, content creators and distribution partners are trying to find the solutions that will benefit them all while engaging consumers with great storytelling. Our panel of experts will talk about what’s working today and, more importantly, the issues that need to be addressed for branded content to evolve into an integral part of the marketing mix. Moderator:
Sandep Rahi, SVP, Creative Director L.A., Dentsu America
Speakers:
Bernard Cahill, Partner, ROAR
Scott Donaton, President and CEO, Ensemble
Lauren Radcliffe, Director of Branded Entertainment, Dr Pepper Snapple Group
Adam Stotsky, President of Marketing, NBC Entertainment, NBC Universal |
| "My Generation:" Forecasting the CHANGING Mood of Your Audience From messaging and content to technology and design, generational aging will change the rules for what works and doesn’t work in every age bracket over the next decade. In an exclusive interview with Cartoon Network CMO Brenda Freeman, renowned generational authority and best-selling author Neil Howe will give you powerful insights into what motivates today's generations, how they will transform their “next” phase of life, and why they will profoundly reshape your business over the next ten to twenty years. Interviewed by:
Brenda Freeman, CMO, Turner Animation Young Adults & Kids Media Speaker:
Neil Howe, President, LifeCourse Associates and Best-Selling Author |
| New Markets. New Mindsets. Don’t miss renowned futurist and media anthropologist Rishad Tobaccowala as he illustrates the vast landscape of opportunities facing the media marketing, digital and entertainment industries. As the chief strategy and innovation officer of the world's two largest media and digital agencies, Rishad Tobaccowala brings unprecedented client perspective and understanding that will challenge you to rework your mindsets to better your chances for success in this new engagement stratum. Speaker:
Rishad Tobaccowala, Chief Strategy and Innovation Officer, VivaKi |
| Nickelodeon: One Brand In September 2009, Nickelodeon said goodbye to its famous "splat" and launched a new, contemporary logo system across all of its properties. This monumental initiative, inspired from direct dialogue with the audience, resulted in a complete global redesign, including the rebranding of two of Nick's US networks and a full on-air redesign of every single extension of the Nickelodeon brand. Join network creatives as they share the story and showcase the work that has unified the Nickelodeon Kids and Family identity. Speakers:
Matthew Duntemann, VP, Design, Nickelodeon Kids and Family Group
Anne Mullen, SVP, On-Air Creative Strategy, Nickelodeon |
| The Oprah Effect: 25 Years of Harpo Promotion For 25 years, Oprah has been the number-one show on daytime television. As the program draws to the end of its spectacular run, key creative marketing and promo executives will provide unprecedented insight into the process and thinking behind creating one of television’s most recognizable brands. You’ll learn new tools and tricks to keep promotion fresh, messages true and numbers up, as well as how to launch a show and keep it growing. Speakers:
Keisha McClellan, Director, Harpo Creative Works, Harpo Studios
Kathleen Penny, Associate Director, Harpo Creative Works, Harpo Studios
Jonathan Sinclair, VP Development and Harpo Creative Works, Harpo Studios
Melissa von Bjal, Art Director, Harpo Studios (This session is not available on the PromaxBDA Video on Demand Player) |
| Out of This World: The Marketing of Avatar With a global take of $2.6 billion (and counting), Avatar is the biggest marketing success in the history of film. Don’t miss 20th Century Fox Films EVP of Marketing, Jeffrey Godsick’s exploration of this monumental accomplishment. From strategic planning to creative execution, social media strategies to brand integrations, you’ll get the most in-depth, insider’s perspective behind Hollywood’s biggest marketing sensation. Speaker:
Jeffrey Godsick, EVP, Domestic Theatrical Marketing and Digital Content, Twentieth Century Fox, and President of Marketing, Fox-Walden |
| Owning Your Brand: A Look Inside the Syfy Rebrand Key creative and strategic marketing executives, together with their design and production partners, give unprecedented insights into the thinking, motivation and execution of one of the most controversial and talked-about rebrands in recent media history. Moderator:
Brett Ashy, President and Principle, The Ashy Agency Panelists:
Michael Engleman, SVP, Marketing, Global Brand Strategy and Creative, Syfy
Blake Callaway, SVP Brand and Strategic Marketing, Syfy |
| The Power of Real-Time Marketing in Entertainment Real-time conversations are flowing through social media platforms and cannot be physically contained. This seismic shift in communication is requiring responses that are counter-intuitive to traditional business sales, marketing, promotion, and public relation practices. This presentation and panel will address social media challenges and successful case studies from the world of entertainment with real-life, real-time perspectives. Panel members will offer insights, measurement tools, and ROI results that PromaxBDA Conference attendees will find relevant to their particular needs. Moderators:
Beverly Macy, CEO and Co-Founder, Gravity Summit Consulting Services, Managing Partner, Y&M PARTNERS and Co-Author "The Power of Real-Time Marketing"
Teri Thompson, Creative Director, Marketing, Media and Innovations, Gravity Summit Consulting Services and President, Rocky Peak Enterprises, LLC Panelists:
Nic Adler, Owner, The Roxy Theatre
Billy Bush, Anchor, “Access Hollywood”
Kelly Sheehan, Account Director at M80, Audi of America |
| PromaxBDA Design Awards Show Join TV host and comedian Ryan Stout as we celebrate the best design work of the year! Join us when the doors open for dinner and drinks prior to the show. |
| PromaxBDA Lifetime Achievement Award Presentation: Hugh Hefner For the first time on the PromaxBDA stage, the legendary Hugh Hefner will explore and discuss the art, design and branding of Playboy, one of America's most recognizable brands. Interviewed by CNN's Larry King, Hef will provide an artistic retrospective to the various international media brands and extensions throughout Playboy's 57-year history. Honoree:
Hugh M. Hefner, Founder, Editor-in-Chief and CCO, Playboy
Interviewed by:
Larry King, Host, "Larry King Live" |
| PromaxBDA Network Sound Off! A PromaxBDA conference first. Four music companies compete on stage to create the perfect soundtrack for a spot launching a hot new FOX drama series…in the Super Bowl! Learn the strategy, voice your opinions on the campaign and influence FOX executives who will crown the winner live during the session! Hosted by:
Neils Schuurmans, EVP Brand Marketing & Creative, Spike
Competitors:
Joel Beckerman, Founder, Man Made Music
Chad Cook, VP, Creative Director, Stephen Arnold Music
Stephen Emmer, Creative Managing Director and Composer, eStation
Jared Gutstadt, CEO, Jingle Punks Music
Panelists:
Brian Dollenmayer, SVP, On-Air Promotion and Creative Marketing, Fox Broadcasting Company
Matt Fife, VP-Creative Director of Special Ops, Fox Broadcasting Company
Rick Laurenzo, VP, On-Air Promotion, Fox Broadcasting Company |
| PromaxBDA Promotion and Marketing Awards Show It’s the year’s very best in marketing and promotion celebrated in the highlight event of the conference!
Hosted by:
Norm MacDonald, Comedian |
| The Real Sons (and Daughters) of Anarchy Through thick and thin, marketers and show runners are partners in a show’s success - or failure. In this incredibly insightful discussion, "Sons of Anarchy" creator, Kurt Sutter and FX’s EVP of marketing and on-air promotion, Stephanie Gibbons, square off on interdisciplinary relationships, content marketing and what drives a show’s success. Moderator:
Ben Grossman, Editor-in-Chief, Broadcasting & Cable Speakers:
Stephanie Gibbons, EVP Marketing and On-Air Promotion, FX Network
Kurt Sutter, Creator, Executive Producer, "Sons of Anarchy" |
| The Revenue-Centric Marketing Team: How to Make Integrated Sales Work for You Hear how the most successful industry leaders are evolving business models and driving new profits through sponsored entertainment, branded content and integrated marketing. Panelists will provide powerful new perspectives to help you reframe the way you look at marketing and retool creative departments into the revenue centers they could be. Moderator:
Stuart McLean, Founder and CEO, Content & Company
Panelists:
Barbara Blangiardi, SVP, Creative Partnerships & Innovation, NBC Universal
Matt Bunting, VP Creative, Turner Entertainment Network’s Sponsor Shop
Kent Rees, SVP Marketing, IFC
Dario Spina, SVP, Integrated Marketing, MTV Networks Entertainment Group |
| Speed Dating Presented by PromaxBDA and Push Creative. Client/Vendor Speed Dating is a unique event where a select number of clients will meet agency heads in a series of eight-minute one-on-one capabilities pitches in their own cabaret-styled VIP table for four. In ninety minutes, clients will have the opportunity to hear ten pitches from ten different companies. See the work you haven’t seen or haven’t had time to see from US and international companies. It’s a win-win all around! For more information, please contact:
Kristen Huffines
Director of Member Outreach
(310) 789-1525
kristenh@promaxbda.org |
| State of our Art including performance by Lucent Dossier Experience An exploration of the industry’s best big ideas from the past 12 months. Presented By:
Jonathan Block-Verk, President and CEO, PromaxBDA
John Miller, CMO, NBC Universal Television Group |
| The Strategic Side of Funny Funny promos can charm and disarm, but too many simply miss the mark. In this example-packed session, Graeme Newell explains the tactics behind the masterful techniques used by some of Madison Avenue's best creatives. Learn the eight primary creative approaches to humor, and how to use each for maximum impact. Come for a laugh and leave with a bag of creative tools you can use to break down the defenses of your viewers and deliver a powerful brand message. Speakers:
Graeme Newell, President and Founder, 602 Communications |
| Storytelling in the Digital Domain From feature films such as "Titanic" to "The Curious Case of Benjamin Button" to the upcoming "TRON: Legacy," Digital Domain has truly been at the forefront of some of the most creative and technical innovations in film making. Don’t miss this informative and enlightening presentation from Ed Ulbrich, Commercials Division President and Executive Producer, as he discusses the process of creating content and concept prototypes for movies, video game trailers and ad campaigns – exposing new opportunities for true cross-platform marketing from inception to completion. Speaker:
Ed Ulbrich, President, Commercials Division and Corporate EVP, Digital Domain (This session is not available on the PromaxBDA Video on Demand Player) |
| Student Portfolio Night Each year, the PromaxBDA "Student Portfolio Night" allows young people the unique opportunity to share their portfolios with experts in the industry. Participating companies have an opportunity to see and influence the freshest crop of young design talent, playing a critical role in mentoring the next generation of creatives. This event fills up quickly, so make sure to sign up now for this year's "Student Portfolio Night.” To participate and/or get more information, please contact:
Kristen Huffines
Director of Member Outreach
(310) 789-1525
kristenh@promaxbda.org |
| Thinking on Your Feet Whether it’s being called on to pitch an idea or walk through a concept with little or no notice, comment at a meeting without being completely prepared or answer a difficult question, we all face communication challenges on a daily basis. How well we think on our feet is a major part of how effective we are in our jobs and could be a factor in moving ahead, or staying behind. Don’t miss this highly anticipated session where you will learn the skills and techniques that allow you to communicate concisely and effectively while creating a positive dynamic impression. Speaker:
Terry Ward, Founder and President, CommSkills Group |
| TiVo-Proofing Your Topicals With more than one-third of US households capable of skipping ads, how do you reach the biggest possible audience on a shrinking budget? "Entertainment Tonight" will show attendees how to design spots that work at any speed, across multiple platforms and on every technology. The panel will demonstrate proven techniques that grab attention, create brand awareness and implant your message with even the most casual viewer. The session will also include a live VO demonstration. Moderator:
J.D. Crowley, Senior Supervising Producer, On-Air Promotion,"Entertainment Tonight" and "The Insider" Panelists:
Linda Bell Blue, Executive Producer, "Entertainment Tonight" and "The Insider"
Kevin Gershan, Producer and Director, "Entertainment Tonight" and "The Insider"
Randy Thomas, Voice Over Artist, “Entertainment Tonight”
Beau Weaver, Voice Over Artist |
| The Top 5 Media Insights You Need to Know…or Perish Presented by the PromaxBDA Research Committee, hear the top issues and changes facing media executives today from our exclusive PromaxBDA survey results - hot off the press! Key technology trends and their impact on content viewership will be shared. Hear the CMO of Warner Bros TV share actionable insights based on the latest trends. Nielsen executives will share how we are and will be measuring ever-changing content viewership – a critical must-know for future program monetization. And, Simulmedia will share how using viewership data can improve promotion targeting and effectiveness by double digits! Moderator:
Gordon Ho, Principal, GKH Media, and Chair, PromaxBDA Resarch & Insights Committee
Panelists:
Sean Hunter, VP, Account Manager, National Television Client Services, The Nielsen Company
Liz Huszarik, SVP, Media Research, Warner Bros. Domestic Television Group
Dave Morgan, CEO, Simulmedia, Inc. |
| TYPEFACE Screening Typeface focuses on a rural Midwestern museum and print shop where international artists meet retired craftsmen and together navigate the convergence of modern design and traditional technique. Typeface, Kartemquin's latest documentary in progress, will bring this fascinating junction of historical and contemporary, as well as rural and urban America together for enjoyment and contemplation. This film will be of interest to art and graphic design enthusiasts, to teachers as an educational resource, and to anyone looking for a film about perseverance and preservation in the heart of America. |
| UBIQUITOUS - 24HRS in Tomorrow's Mobile World Meeting While faster processors, bigger screens and more powerful features steal the headlines, the true mobile revolution plays out daily in its continuing impact on the way we live, work and play. The next generation of phone technology is less about innovative hardware and more about providing consumers with ubiquitous, high-speed access to our social, professional and entertainment networks. From location-based technologies to gesture-based interfaces and integrated financial services, the future of your phone may be no phone at all. For media companies and marketers alike, the secret to understanding the mobile business of tomorrow is to understand how today's consumer has already changed. Speaker:
Mike Walsh, Author, Futuretainment and CEO, Tomorrow |
| Welcome to América: A Gringo Media Marketer's 101 - Ten Years Later A full decade after Ricky Martin, J. Lo, and Shakira exploded onto the national scene, mainstream media marketers are still lagging way behind other marketers in connecting with the fastest growing segment of the US population. From language to culture, best practices from across the marketing spectrum offer a peek into how media companies might want to emulate their consumer product, theatrical and music marketing brethren. Get a snapshot of the current state of multicultural America and the media that it craves and consumes. Packed with clips, original interviews and live panelists, attendees will leave with a keen sense of what’s coming, as well as actionable tips that they can take home and use on Monday morning. Speakers:
Pedro Blanco, President, Blanco-Lorenz
Robert Mendez, SVP, Diversity, Disney | ABC Television Group |
| Winning Big: The Anatomy of "The Biggest Loser" It’s one of the biggest success stories in television with not a loser in sight. Join executive producer JD Roth in a not-to-miss presentation on the global sensation of "The Biggest Loser," the marketing and promotion that drives its continued success and the strategies that have extended the brand through television and beyond. Speaker:
JD Roth, CEO, 3 Ball Productions, and Executive Producer, "The Biggest Loser" |
| The Zero-Dollar Media Plan Media buys increase awareness and drive ratings. But what happens when the media budget hovers around zero? In this impressive look at several successful projects, some of the industry’s most innovative – and frugal – marketing executives share their secrets of proven tactics to executing a cost-free, million-dollar marketing plan. Speakers:
David Angehrn, VP, Marketing and Strategic Planning, G4
Jennifer Boardman, Senior Director, Marketing, CNN Worldwide
Vicky Free, 360 Consumer Marketing, Turner Broadcasting Cartoon Network and Adult Swim
Jeffery Kissinger, VP, Digital Marketing and Audience Development, Scripps Networks
Jane Olson, SVP Marketing and Brand Strategy, Oxygen Media |
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