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 Thursday, June 24th, 2010 | 8:00 am | Registration and Exhibits Open |
| | 9:00 am | Lee Hunt Presents: New Best Practices
Diamond Ballroom
Speaker:
Lee Hunt, President and Founder, Lee Hunt LLC |
| | New Trends in Social Media, Viral Marketing and Geo-Targeted Advertising
Salon E
Speakers:
Allen DeBevoise, CEO and Chairman, Machinima, Inc.
Oliver Luckett, Co-Founder and CEO, DigiSynd Inc. and Corporate SVP, The Walt Disney Company |
| | Creative Anarchy: Design Shops You Won’t Be Able to Afford Next Year
Salon C
Speakers:
Shanna Green, Editorial Manager, PromaxBDA
Kevin Mackall, Executive Producer and Consultant, MTV |
| | Digital Marketing Legal Clinic
Salon G
Speakers:
Katie Harrington-McBride, Attorney, Federal Trade Commission
Alan Friel, Partner, Intellectual Property Department, Wildman Harrold Allen & Dixon LLP
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| | 10:00 am | Networking Break |
| | 10:30 am | The Real Sons (and Daughters) of Anarchy
Salon D
Speakers:
Ben Grossman, Editor-in-Chief, Broadcasting & Cable
Speakers:
Stephanie Gibbons, EVP Marketing and On-Air Promotion, FX Network
Kurt Sutter, Creator, Executive Producer, “Sons of Anarchy” |
| | Write With 3 Balls
Salon E
Speakers:
Linda Button, Creative Director, Tooth+Nail
Marilyn Kass, Principal and Managing Director, Tooth+Nail |
| | Everything You Need to Know about 3D Television but Were Afraid to Ask
Salon C
Moderator:
Carolyn Giardina, Media and Entertainment Technology Journalist
Panelists:
Jon Gieselman, SVP, Advertising and Public Relations, DIRECTV, Inc.
Angela Wilson Gyetvan, VP, Sales and Marketing, 3ality Digital
Eisuke Tsuyuzaki, Chief Technology Officer, Panasonic Corporation of North America
Other Speakers To Be Announced |
| | Trendwatch: The Changing Face of the American Audience
Salon G
Speakers:
Lisa Gregorian, EVP and CMO, Warner Bros. Television Group
Rick Haskins, EVP, Marketing and Brand Strategy, The CW
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| | 11:30 am | Lunch Break |
| | 1:00 pm | PromaxBDA Lifetime Achievement Award Presentation: Hugh Hefner
Diamond Ballroom
Honoree:
Hugh M. Hefner, Founder, Editor-in-Chief and CCO, Playboy
Interviewed by:
Larry King, Host, "Larry King Live" |
| | The Oprah Effect: 25 Years of Harpo Promotion
Salon C
Speakers:
Keisha McClellan, Director, Harpo Creative Works, Harpo Studios
Kathleen Penny, Associate Director, Harpo Creative Works, Harpo Studios
Jonathan Sinclair, VP Development and Harpo Creative Works, Harpo Studios
Melissa von Bjal, Art Director, Harpo Studios
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| | 2:00 pm | Networking Break |
| | 2:30 pm | Design and Happiness
Diamond Ballroom
Speaker:
Stefan Sagmeister, Founder, Sagmeister, Inc. |
| | The Revenue-Centric Marketing Team: How to Make Integrated Sales Work for You
Salon D
Moderator:
Stuart McLean, Founder and CEO, Content & Company
Panelists:
Barbara Blangiardi, SVP, Creative Partnerships & Innovations, NBC Universal
Matt Bunting, VP Creative, Turner Entertainment Network’s Sponsor Shop
Kent Rees, SVP Marketing, IFC
Dario Spina, SVP, Integrated Marketing, MTV Networks Entertainment Group |
| | The Strategic Side of Funny
Salon C
Speaker:
Graeme Newell, President and Founder, 602 Communications |
| | Welcome to América. A Gringo Media Marketer’s 101 - 10 Years Later
Salon G
Speakers:
Pedro Blanco, President, Blanco-Lorenz
Robert Mendez, SVP, Diversity, Disney | ABC Television Group |
| | 3:15 pm | Networking Break |
| | 3:45 pm | Out of This World: The Marketing of Avatar
Salon D
Speaker:
Jeffrey Godsick, EVP, Domestic Theatrical Marketing and Digital Content, Twentieth Century Fox, and President of Marketing, Fox-Walden |
| | The Power of Real-Time Marketing in Entertainment
Salon E
Moderators:
Beverly Macy, CEO and Co-Founder, Gravity Summit Consulting Services, Managing Partner, Y&M PARTNERS and Co-Author "The Power of Real-Time Marketing"
Teri Thompson, Creative Director, Marketing, Media and Innovations, Gravity Summit Consulting Services and President, Rocky Peak Enterprises, LLC
Panelists:
Nic Adler, Owner, The Roxy Theatre
Billy Bush, Anchor, “Access Hollywood”
Kelly Sheehan, Account Director at M80, Audi of America |
| | Owning Your Brand: A Look Inside the Syfy Rebrand
Salon C
Moderator:
Brett Ashy, President and Principle, The Ashy Agency
Panelists:
Michael Engleman, SVP, Marketing, Global Brand Strategy and Creative, Syfy
Blake Callaway, SVP Brand and Strategic Marketing, Syfy |
| | Storytelling in the Digital Domain
Salon G
Speaker:
Ed Ulbrich, President, Commercials Division and Corporate EVP, Digital Domain |
| | 4:30 pm | Networking Break |
| | 5:00 pm | Closing Remarks
Diamond Ballroom |
| | State of our Art including performance by Lucent Dossier Experience
Diamond Ballroom
Speakers:
Jonathan Block-Verk, President and CEO, PromaxBDA
John Miller, CMO, NBC Universal Television Group |
| | 7:30 pm | PromaxBDA Promotion and Marketing Awards Show
Diamond Ballroom
Hosted by:
Norm MacDonald, Comedian |
| | 9:30 pm | Closing Night Party
JW Marriott Pool
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