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 Monday, June 21st, 2010
Tuesday, June 22nd, 2010 | 10:00 am | Registration Opens |
| | 12:00 pm | Exhibits Open |
| | | Ambassador Luncheon |
| | 2:00 pm | Conference Welcome
Diamond Ballroom
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| | 2:15 pm | Marketing at the Edge of Madness
Diamond Ballroom
Speaker:
Peter Liguori, COO, Discovery Communications |
| | 3:15 pm | Networking Break |
| | 3:45 pm | The CMO Summit
Diamond Ballroom
Moderator:
Rich Cronin, President, Rich Cronin Media LLC
Panelists:
Joe Earley, President, Marketing and Communications, Fox Broadcasting Company
Paul Guyardo, EVP, Chief Sales and Marketing Officer, DIRECTV
Chris McCumber, EVP, Marketing and Brand Strategy, USA Network
Courteney Monroe, EVP, Consumer Marketing, HBO
Chris Moseley, SVP, Marketing, History |
| | 4:45 pm | An Evening With The Hitman: David Foster
Diamond Ballroom
Hosted by:
Frank J. Radice, Creative Advisor, On-Air Pro and Expert in Residence, Definition6
Speaker:
David Foster, Artist, Song Writer, Producer
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| | 6:00 pm | Speed Dating
Salon 7
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| | 8:00 pm | PromaxBDA Design Awards Gallery Reception
Diamond Foyer
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| | 9:00 pm | PromaxBDA Design Awards Show
Diamond Ballroom
Hosted by:
Ryan Stout, TV host and Comedian
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Wednesday, June 23rd, 2010 | 8:00 am | Registration and Exhibits Open |
| | 9:00 am | New Markets. New Mindsets.
Diamond Ballroom
Speaker:
Rishad Tobaccowala, Chief Strategy and Innovation Officer, VivaKi |
| | | Nickelodeon: One Brand
Salon E
Speakers:
Matthew Duntemann, VP, Design, Nickelodeon Kids and Family Group
Anne Mullen, SVP, On-Air Creative Strategy, Nickelodeon |
| | | The Zero-Dollar Media Plan
Salon C
Speakers:
David Angehrn, VP, Marketing and Strategic Planning, G4
Jennifer Boardman, Senior Director, Marketing, CNN Worldwide
Vicky Free, 360 Consumer Marketing, Turner Broadcasting Cartoon Network and Adult Swim
Jeffery Kissinger, VP, Digital Marketing and Audience Development, Scripps Networks
Jane Olson, SVP Marketing and Brand Strategy, Oxygen Media |
| | 9:15 am | 2010 Membership Meeting
Salon G
Speaker:
Michael Benson, EVP Marketing, ABC Entertainment Group and PromaxBDA Chairman
Jonathan Block-Verk, President and CEO, PromaxBDA
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| | 10:00 am | Networking Break |
| | 10:30 am | Leaders in Design: An Inspiration Conversation
Diamond Ballroom
Moderator:
Will Travis, CEO, Dentsu America
Panelists:
David Carson, Principal and Chief Designer, David Carson Design
Timmy Fisher, Co-Founder, MK12
Mark Kudsi, Director and Senior Art Director, Motion Theory
Jakob Trollbäck, Owner and Creative Director, Trollbäck + Company
Garson Yu, President and Creative Director, yU+co. |
| | | 33 Million People in the Room
Salon D
Speaker:
Juliette Powell, Author and Media Entrepreneur |
| | | TiVo-Proofing Your Topicals
Salon E
Moderator:
J.D. Crowley, Senior Supervising Producer, On-Air Promotion, "Entertainment Tonight" and "The Insider"
Panelists:
Linda Bell Blue, Executive Producer, "Entertainment Tonight" and "The Insider"
Kevin Gershan, Producer and Director, "Entertainment Tonight" and "The Insider"
Randy Thomas, Voice Over Artist, “Entertainment Tonight”
Beau Weaver, Voice Over Artist |
| | | The Age of Average: Challenging Mediocrity
Salon C
Speaker:
Omar Honigh, Managing Director, Kemistry |
| | | PromaxBDA Network Sound Off!
Salon G
Hosted by:
Neils Schuurmans, EVP Brand Marketing & Creative, Spike
Competitors:
Joel Beckerman, Founder, Man Made Music
Chad Cook, VP, Creative Director, Stephen Arnold Music
Stephen Emmer, Creative Managing Director and Composer, eStation
Jared Gutstadt, CEO, Jingle Punks Music
Panelists:
Brian Dollenmayer, SVP, On-Air Promotion and Creative Marketing, Fox Broadcasting Company
Matt Fife, VP-Creative Director of Special Ops, Fox Broadcasting Company
Rick Laurenzo, VP, On-Air Promotion, Fox Broadcasting Company |
| | 11:15 am | Networking Break |
| | 11:45 am | From Facebook to FourSquare: Case Studies in Social Marketing
Salon D
Moderator:
Scot Safon, EVP and CMO, CNN Worldwide
Panelists:
Danny Johnson, Partner & Founder Creative Asylum
Darren Schillace, VP, Marketing, ABC Entertainment Group
Ellen Stone, SVP, Marketing, Bravo Media |
| | | Best of Sports Media Marketing – Presented by the SMMAs
Salon E
Speakers:
Bill Bergofin, SVP, Marketing and Promotion, Versus
Pete Radovich, Jr., Creative Director, CBS Sports and Coordinating Producer, “Inside the NFL” |
| | | UBIQUITOUS - 24HRS in Tomorrow's Mobile World Meeting
Salon C
Speaker:
Mike Walsh, Author, Futuretainment and CEO, Tomorrow |
| | | The Top 5 Media Insights You Need to Know…or Perish
Salon G
Moderator:
Gordon Ho, Principal, GKH Media, and Chair, PromaxBDA Resarch & Insights Committee
Panelists:
Sean Hunter, VP, Account Manager, National Television Client Services, The Nielsen Company
Liz Huszarik, SVP, Media Research, Warner Bros. Domestic Television Group
Dave Morgan, CEO, Simulmedia, Inc. |
| | 12:30 pm | Lunch Break |
| | 2:00 pm | In Conversation with Sugar Ray Leonard: Insights of a Champion
Diamond Ballroom
Interviewed by:
Ross Greenburg, President, HBO Sports
Speaker:
Sugar Ray Leonard, Six-Time World Champion, Author, Television Personality |
| | | Inventions in the New Age of Engagement
Salon D
Hosted by:
Patrick Burgoyne, Editor, Creative Review
Federico Gaggio, VP Creative, Discovery Networks UK |
| | | "My Generation:" Forecasting the CHANGING Mood of Your Audience
Salon E
Interviewed by:
Brenda Freeman, CMO, Turner Animation Young Adults & Kids Media
Speaker:
Neil Howe, President, LifeCourse Associates and Best-Selling Author |
| | | Ahead of the Curve: Staying Relevant in An Ever-Evolving Job Market
Salon C
Moderator:
Seth Berkowitz, Executive Producer, Workshop Creative
Panelists:
Paul Leys, Director, Ignition Factory East, OMD
Steven Melnick, SVP, Marketing, 20th Century Fox Television
Kent Rees, SVP, Marketing, IFC
Lisa Solana, VP, Drama, Movies and Miniseries, Marketing, ABC Entertainment
Steven Spector, Partner, ML Search Partners |
| | | Making the Most of the Digital PR and Marketing Revolution
Salon G
Moderator:
Steven Borden, President, Borden Media Consulting, LLC
Panelists:
Erik Flannigan, EVP, Digital Media, MTV Networks Entertainment Group
Laurie Goldberg, SVP, Communications, TLC
Erin Humphrey, VP Consumer and Digital Lifestyle Practice, Text 100 Global Public Relations
Suzanne Kolb, President, Marketing, News and Online, E! Entertainment and The Style Network
J Moses, Founder, Bagooba |
| | 3:00 pm | Networking Break |
| | 3:30 pm | Media Leaders’ Summit
Diamond Ballroom
Moderator:
Staci Kramer, Co-Editor and EVP, ContentNext Media
Panelists:
Neil Ashe, President, CBS Interactive
Amy Banse, President, Comcast Interactive Media
Albert Cheng, EVP, Digital Media, Disney ABC Television Group |
| | | Winning Big: The Anatomy of "The Biggest Loser"
Salon E
Speaker:
JD Roth, CEO, 3 Ball Productions, and Executive Producer, “The Biggest Loser” |
| | | Thinking on Your Feet
Salon C
Speaker:
Terry Ward, Founder and President, CommSkills Group |
| | | Directing Voice Talent
Salon G
Speaker:
Marice Tobias, Director, Tobias Entertainment Group |
| | 4:30 pm | Networking Break |
| | 5:00 pm | Best of Cable
Diamond Ballroom
Speakers:
Dan Bragg, VP Creative Director, Discovery Communications
Mark Valentine, President and Creative Director, Anatomy |
| | | Money On the Table: Brand Integration, Branded Content and the Revenue Revolution
Salon D
Moderator:
Sandep Rahi, SVP, Creative Director L.A., Dentsu America
Speakers:
Bernard Cahill, Partner, ROAR
Scott Donaton, President and CEO, Ensemble
Lauren Radcliffe, Director of Branded Entertainment, Dr Pepper Snapple Group
Adam Stotsky, President of Marketing, NBC Entertainment, NBC Universal |
| | | Building a Global Brand: National Geographic’s Curious Success
Salon C
Speakers:
Kiera Hynninen, EVP, Marketing, National Geographic Channel and Nat Geo WILD
Dawn Rodney, SVP Strategic Marketing and Creative, National Geographic Channel and Nat Geo WILD
Rafael Sandor, EVP Creative and Marketing, National Geographic Channels International and Fox International Channels |
| | | Making The Cut
Salon G
Speakers:
Seth Berkowitz, Executive Producer, Workshop Creative
Chris Donovan, SVP Creative and Special Projects, The CW Television Network |
| | 6.00 pm | Student Portfolio Night
Salon 7
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| | 6:30 pm | Brand Builder Awards
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| | 6:30 pm | TYPEFACE Screening
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Thursday, June 24th, 2010 | 8:00 am | Registration and Exhibits Open |
| | 9:00 am | Lee Hunt Presents: New Best Practices
Diamond Ballroom
Speaker:
Lee Hunt, President and Founder, Lee Hunt LLC |
| | New Trends in Social Media, Viral Marketing and Geo-Targeted Advertising
Salon E
Speakers:
Allen DeBevoise, CEO and Chairman, Machinima, Inc.
Oliver Luckett, Co-Founder and CEO, DigiSynd Inc. and Corporate SVP, The Walt Disney Company |
| | Creative Anarchy: Design Shops You Won’t Be Able to Afford Next Year
Salon C
Speakers:
Shanna Green, Editorial Manager, PromaxBDA
Kevin Mackall, Executive Producer and Consultant, MTV |
| | Digital Marketing Legal Clinic
Salon G
Speakers:
Katie Harrington-McBride, Attorney, Federal Trade Commission
Alan Friel, Partner, Intellectual Property Department, Wildman Harrold Allen & Dixon LLP
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| | 10:00 am | Networking Break |
| | 10:30 am | The Real Sons (and Daughters) of Anarchy
Salon D
Speakers:
Ben Grossman, Editor-in-Chief, Broadcasting & Cable
Speakers:
Stephanie Gibbons, EVP Marketing and On-Air Promotion, FX Network
Kurt Sutter, Creator, Executive Producer, “Sons of Anarchy” |
| | | Write With 3 Balls
Salon E
Speakers:
Linda Button, Creative Director, Tooth+Nail
Marilyn Kass, Principal and Managing Director, Tooth+Nail |
| | Everything You Need to Know about 3D Television but Were Afraid to Ask
Salon C
Moderator:
Carolyn Giardina, Media and Entertainment Technology Journalist
Panelists:
Jon Gieselman, SVP, Advertising and Public Relations, DIRECTV, Inc.
Angela Wilson Gyetvan, VP, Sales and Marketing, 3ality Digital
Eisuke Tsuyuzaki, Chief Technology Officer, Panasonic Corporation of North America
Other Speakers To Be Announced |
| | Trendwatch: The Changing Face of the American Audience
Salon G
Speakers:
Lisa Gregorian, EVP and CMO, Warner Bros. Television Group
Rick Haskins, EVP, Marketing and Brand Strategy, The CW
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| | 11:30 am | Lunch Break |
| | 1:00 pm | PromaxBDA Lifetime Achievement Award Presentation: Hugh Hefner
Diamond Ballroom
Honoree:
Hugh M. Hefner, Founder, Editor-in-Chief and CCO, Playboy
Interviewed by:
Larry King, Host, "Larry King Live" |
| | The Oprah Effect: 25 Years of Harpo Promotion
Salon C
Speakers:
Keisha McClellan, Director, Harpo Creative Works, Harpo Studios
Kathleen Penny, Associate Director, Harpo Creative Works, Harpo Studios
Jonathan Sinclair, VP Development and Harpo Creative Works, Harpo Studios
Melissa von Bjal, Art Director, Harpo Studios
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| | 2:00 pm | Networking Break |
| | 2:30 pm | Design and Happiness
Diamond Ballroom
Speaker:
Stefan Sagmeister, Founder, Sagmeister, Inc. |
| | | The Revenue-Centric Marketing Team: How to Make Integrated Sales Work for You
Salon D
Moderator:
Stuart McLean, Founder and CEO, Content & Company
Panelists:
Barbara Blangiardi, SVP, Creative Partnerships & Innovations, NBC Universal
Matt Bunting, VP Creative, Turner Entertainment Network’s Sponsor Shop
Kent Rees, SVP Marketing, IFC
Dario Spina, SVP, Integrated Marketing, MTV Networks Entertainment Group |
| | | The Strategic Side of Funny
Salon C
Speaker:
Graeme Newell, President and Founder, 602 Communications |
| | | Welcome to América. A Gringo Media Marketer’s 101 - 10 Years Later
Salon G
Speakers:
Pedro Blanco, President, Blanco-Lorenz
Robert Mendez, SVP, Diversity, Disney | ABC Television Group |
| | 3:15 pm | Networking Break |
| | 3:45 pm | Out of This World: The Marketing of Avatar
Salon D
Speaker:
Jeffrey Godsick, EVP, Domestic Theatrical Marketing and Digital Content, Twentieth Century Fox, and President of Marketing, Fox-Walden |
| | | The Power of Real-Time Marketing in Entertainment
Salon E
Moderators:
Beverly Macy, CEO and Co-Founder, Gravity Summit Consulting Services, Managing Partner, Y&M PARTNERS and Co-Author "The Power of Real-Time Marketing"
Teri Thompson, Creative Director, Marketing, Media and Innovations, Gravity Summit Consulting Services and President, Rocky Peak Enterprises, LLC
Panelists:
Nic Adler, Owner, The Roxy Theatre
Billy Bush, Anchor, “Access Hollywood”
Kelly Sheehan, Account Director at M80, Audi of America |
| | | Owning Your Brand: A Look Inside the Syfy Rebrand
Salon C
Moderator:
Brett Ashy, President and Principle, The Ashy Agency
Panelists:
Michael Engleman, SVP, Marketing, Global Brand Strategy and Creative, Syfy
Blake Callaway, SVP Brand and Strategic Marketing, Syfy |
| | | Storytelling in the Digital Domain
Salon G
Speaker:
Ed Ulbrich, President, Commercials Division and Corporate EVP, Digital Domain |
| | 4:30 pm | Networking Break |
| | 5:00 pm | Closing Remarks
Diamond Ballroom |
| | | State of our Art including performance by Lucent Dossier Experience
Diamond Ballroom
Speakers:
Jonathan Block-Verk, President and CEO, PromaxBDA
John Miller, CMO, NBC Universal Television Group |
| | 7:30 pm | PromaxBDA Promotion and Marketing Awards Show
Diamond Ballroom
Hosted by:
Norm MacDonald, Comedian |
| | 9:30 pm | Closing Night Party
JW Marriott Pool
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