The Conference 2010

Monday, June 21st, 2010

8:00 pm

Playboy Mansion Elite Member Invite Only Party

Tuesday, June 22nd, 2010

10:00 am	Registration Opens

12:00 pm	Exhibits Open

	Ambassador Luncheon

2:00 pm	Conference Welcome Diamond Ballroom

2:15 pm	Marketing at the Edge of Madness Diamond Ballroom Speaker: Peter Liguori, COO, Discovery Communications

3:15 pm	Networking Break

3:45 pm	The CMO Summit Diamond Ballroom Moderator: Rich Cronin, President, Rich Cronin Media LLC Panelists: Joe Earley, President, Marketing and Communications, Fox Broadcasting Company Paul Guyardo, EVP, Chief Sales and Marketing Officer, DIRECTV Chris McCumber, EVP, Marketing and Brand Strategy, USA Network Courteney Monroe, EVP, Consumer Marketing, HBO Chris Moseley, SVP, Marketing, History

4:45 pm	An Evening With The Hitman: David Foster Diamond Ballroom Hosted by: Frank J. Radice, Creative Advisor, On-Air Pro and Expert in Residence, Definition6 Speaker: David Foster, Artist, Song Writer, Producer

6:00 pm	Speed Dating Salon 7

8:00 pm	PromaxBDA Design Awards Gallery Reception Diamond Foyer

9:00 pm	PromaxBDA Design Awards Show Diamond Ballroom Hosted by: Ryan Stout, TV host and Comedian

Wednesday, June 23rd, 2010

8:00 am	Registration and Exhibits Open

9:00 am	New Markets. New Mindsets. Diamond Ballroom Speaker: Rishad Tobaccowala, Chief Strategy and Innovation Officer, VivaKi

	Nickelodeon: One Brand Salon E Speakers: Matthew Duntemann, VP, Design, Nickelodeon Kids and Family Group Anne Mullen, SVP, On-Air Creative Strategy, Nickelodeon

	The Zero-Dollar Media Plan Salon C Speakers: David Angehrn, VP, Marketing and Strategic Planning, G4 Jennifer Boardman, Senior Director, Marketing, CNN Worldwide Vicky Free, 360 Consumer Marketing, Turner Broadcasting Cartoon Network and Adult Swim Jeffery Kissinger, VP, Digital Marketing and Audience Development, Scripps Networks Jane Olson, SVP Marketing and Brand Strategy, Oxygen Media

9:15 am	2010 Membership Meeting Salon G Speaker: Michael Benson, EVP Marketing, ABC Entertainment Group and PromaxBDA Chairman Jonathan Block-Verk, President and CEO, PromaxBDA

10:00 am	Networking Break

10:30 am	Leaders in Design: An Inspiration Conversation Diamond Ballroom Moderator: Will Travis, CEO, Dentsu America Panelists: David Carson, Principal and Chief Designer, David Carson Design Timmy Fisher, Co-Founder, MK12 Mark Kudsi, Director and Senior Art Director, Motion Theory Jakob Trollbäck, Owner and Creative Director, Trollbäck + Company Garson Yu, President and Creative Director, yU+co.

	33 Million People in the Room Salon D Speaker: Juliette Powell, Author and Media Entrepreneur

	TiVo-Proofing Your Topicals Salon E Moderator: J.D. Crowley, Senior Supervising Producer, On-Air Promotion, "Entertainment Tonight" and "The Insider" Panelists: Linda Bell Blue, Executive Producer, "Entertainment Tonight" and "The Insider" Kevin Gershan, Producer and Director, "Entertainment Tonight" and "The Insider" Randy Thomas, Voice Over Artist, “Entertainment Tonight” Beau Weaver, Voice Over Artist

	The Age of Average: Challenging Mediocrity Salon C Speaker: Omar Honigh, Managing Director, Kemistry

	PromaxBDA Network Sound Off! Salon G Hosted by: Neils Schuurmans, EVP Brand Marketing & Creative, Spike Competitors: Joel Beckerman, Founder, Man Made Music Chad Cook, VP, Creative Director, Stephen Arnold Music Stephen Emmer, Creative Managing Director and Composer, eStation Jared Gutstadt, CEO, Jingle Punks Music Panelists: Brian Dollenmayer, SVP, On-Air Promotion and Creative Marketing, Fox Broadcasting Company Matt Fife, VP-Creative Director of Special Ops, Fox Broadcasting Company Rick Laurenzo, VP, On-Air Promotion, Fox Broadcasting Company

11:15 am	Networking Break

11:45 am	From Facebook to FourSquare: Case Studies in Social Marketing Salon D Moderator: Scot Safon, EVP and CMO, CNN Worldwide Panelists: Danny Johnson, Partner & Founder Creative Asylum Darren Schillace, VP, Marketing, ABC Entertainment Group Ellen Stone, SVP, Marketing, Bravo Media

	Best of Sports Media Marketing – Presented by the SMMAs Salon E Speakers: Bill Bergofin, SVP, Marketing and Promotion, Versus Pete Radovich, Jr., Creative Director, CBS Sports and Coordinating Producer, “Inside the NFL”

	UBIQUITOUS - 24HRS in Tomorrow's Mobile World Meeting Salon C Speaker: Mike Walsh, Author, Futuretainment and CEO, Tomorrow

	The Top 5 Media Insights You Need to Know…or Perish Salon G Moderator: Gordon Ho, Principal, GKH Media, and Chair, PromaxBDA Resarch & Insights Committee Panelists: Sean Hunter, VP, Account Manager, National Television Client Services, The Nielsen Company Liz Huszarik, SVP, Media Research, Warner Bros. Domestic Television Group Dave Morgan, CEO, Simulmedia, Inc.

12:30 pm	Lunch Break

2:00 pm	In Conversation with Sugar Ray Leonard: Insights of a Champion Diamond Ballroom Interviewed by: Ross Greenburg, President, HBO Sports Speaker: Sugar Ray Leonard, Six-Time World Champion, Author, Television Personality

	Inventions in the New Age of Engagement Salon D Hosted by: Patrick Burgoyne, Editor, Creative Review Federico Gaggio, VP Creative, Discovery Networks UK

	"My Generation:" Forecasting the CHANGING Mood of Your Audience Salon E Interviewed by: Brenda Freeman, CMO, Turner Animation Young Adults & Kids Media Speaker: Neil Howe, President, LifeCourse Associates and Best-Selling Author

	Ahead of the Curve: Staying Relevant in An Ever-Evolving Job Market Salon C Moderator: Seth Berkowitz, Executive Producer, Workshop Creative Panelists: Paul Leys, Director, Ignition Factory East, OMD Steven Melnick, SVP, Marketing, 20th Century Fox Television Kent Rees, SVP, Marketing, IFC Lisa Solana, VP, Drama, Movies and Miniseries, Marketing, ABC Entertainment Steven Spector, Partner, ML Search Partners

	Making the Most of the Digital PR and Marketing Revolution Salon G Moderator: Steven Borden, President, Borden Media Consulting, LLC Panelists: Erik Flannigan, EVP, Digital Media, MTV Networks Entertainment Group Laurie Goldberg, SVP, Communications, TLC Erin Humphrey, VP Consumer and Digital Lifestyle Practice, Text 100 Global Public Relations Suzanne Kolb, President, Marketing, News and Online, E! Entertainment and The Style Network J Moses, Founder, Bagooba

3:00 pm	Networking Break

3:30 pm	Media Leaders’ Summit Diamond Ballroom Moderator: Staci Kramer, Co-Editor and EVP, ContentNext Media Panelists: Neil Ashe, President, CBS Interactive Amy Banse, President, Comcast Interactive Media Albert Cheng, EVP, Digital Media, Disney ABC Television Group

	Winning Big: The Anatomy of "The Biggest Loser" Salon E Speaker: JD Roth, CEO, 3 Ball Productions, and Executive Producer, “The Biggest Loser”

	Thinking on Your Feet Salon C Speaker: Terry Ward, Founder and President, CommSkills Group

	Directing Voice Talent Salon G Speaker: Marice Tobias, Director, Tobias Entertainment Group

4:30 pm	Networking Break

5:00 pm	Best of Cable Diamond Ballroom Speakers: Dan Bragg, VP Creative Director, Discovery Communications Mark Valentine, President and Creative Director, Anatomy

	Money On the Table: Brand Integration, Branded Content and the Revenue Revolution Salon D Moderator: Sandep Rahi, SVP, Creative Director L.A., Dentsu America Speakers: Bernard Cahill, Partner, ROAR Scott Donaton, President and CEO, Ensemble Lauren Radcliffe, Director of Branded Entertainment, Dr Pepper Snapple Group Adam Stotsky, Former President of Marketing, NBC Entertainment, NBC Universal

	Building a Global Brand: National Geographic’s Curious Success Salon C Speakers: Kiera Hynninen, EVP, Marketing, National Geographic Channel and Nat Geo WILD Dawn Rodney, SVP Strategic Marketing and Creative, National Geographic Channel and Nat Geo WILD Rafael Sandor, EVP Creative and Marketing, National Geographic Channels International and Fox International Channels

	Making The Cut Salon G Speakers: Seth Berkowitz, Executive Producer, Workshop Creative Chris Donovan, SVP Creative and Special Projects, The CW Television Network

6.00 pm	Student Portfolio Night Salon 7

6:30 pm	Brand Builder Awards

6:30 pm	TYPEFACE Screening

Thursday, June 24th, 2010

8:00 am	Registration and Exhibits Open

9:00 am	Lee Hunt Presents: New Best Practices Diamond Ballroom Speaker: Lee Hunt, President and Founder, Lee Hunt LLC

	New Trends in Social Media, Viral Marketing and Geo-Targeted Advertising Salon E Speakers: Allen DeBevoise, CEO and Chairman, Machinima, Inc. Oliver Luckett, Co-Founder and CEO, DigiSynd Inc. and Corporate SVP, The Walt Disney Company

	Creative Anarchy: Design Shops You Won’t Be Able to Afford Next Year Salon C Speakers: Shanna Green, Editorial Manager, PromaxBDA Kevin Mackall, Executive Producer and Consultant, MTV

	Digital Marketing Legal Clinic Salon G Speakers: Katie Harrington-McBride, Attorney, Federal Trade Commission Alan Friel, Partner, Intellectual Property Department, Wildman Harrold Allen & Dixon LLP

10:00 am	Networking Break

10:30 am	The Real Sons (and Daughters) of Anarchy Salon D Speakers: Ben Grossman, Editor-in-Chief, Broadcasting & Cable Speakers: Stephanie Gibbons, EVP Marketing and On-Air Promotion, FX Network Kurt Sutter, Creator, Executive Producer, “Sons of Anarchy”

	Write With 3 Balls Salon E Speakers: Linda Button, Creative Director, Tooth+Nail Marilyn Kass, Principal and Managing Director, Tooth+Nail

	Everything You Need to Know about 3D Television but Were Afraid to Ask Salon C Moderator: Carolyn Giardina, Media and Entertainment Technology Journalist Panelists: Jon Gieselman, SVP, Advertising and Public Relations, DIRECTV, Inc. Angela Wilson Gyetvan, VP, Sales and Marketing, 3ality Digital Eisuke Tsuyuzaki, Chief Technology Officer, Panasonic Corporation of North America Other Speakers To Be Announced

	Trendwatch: The Changing Face of the American Audience Salon G Speakers: Lisa Gregorian, EVP and CMO, Warner Bros. Television Group Rick Haskins, EVP, Marketing and Brand Strategy, The CW

11:30 am	Lunch Break

1:00 pm	PromaxBDA Lifetime Achievement Award Presentation: Hugh Hefner Diamond Ballroom Honoree: Hugh M. Hefner, Founder, Editor-in-Chief and CCO, Playboy Interviewed by: Larry King, Host, "Larry King Live"

	The Oprah Effect: 25 Years of Harpo Promotion Salon C Speakers: Keisha McClellan, Director, Harpo Creative Works, Harpo Studios Kathleen Penny, Associate Director, Harpo Creative Works, Harpo Studios Jonathan Sinclair, VP Development and Harpo Creative Works, Harpo Studios Melissa von Bjal, Art Director, Harpo Studios

2:00 pm	Networking Break

2:30 pm	Design and Happiness Diamond Ballroom Speaker: Stefan Sagmeister, Founder, Sagmeister, Inc.

	The Revenue-Centric Marketing Team: How to Make Integrated Sales Work for You Salon D Moderator: Stuart McLean, Founder and CEO, Content & Company Panelists: Barbara Blangiardi, SVP, Creative Partnerships & Innovations, NBC Universal Matt Bunting, VP Creative, Turner Entertainment Network’s Sponsor Shop Kent Rees, SVP Marketing, IFC Dario Spina, SVP, Integrated Marketing, MTV Networks Entertainment Group

	The Strategic Side of Funny Salon C Speaker: Graeme Newell, President and Founder, 602 Communications

	Welcome to América. A Gringo Media Marketer’s 101 - 10 Years Later Salon G Speakers: Pedro Blanco, President, Blanco-Lorenz Robert Mendez, SVP, Diversity, Disney \| ABC Television Group

3:15 pm	Networking Break

3:45 pm	Out of This World: The Marketing of Avatar Salon D Speaker: Jeffrey Godsick, EVP, Domestic Theatrical Marketing and Digital Content, Twentieth Century Fox, and President of Marketing, Fox-Walden

	The Power of Real-Time Marketing in Entertainment Salon E Moderators: Beverly Macy, CEO and Co-Founder, Gravity Summit Consulting Services, Managing Partner, Y&M PARTNERS and Co-Author "The Power of Real-Time Marketing" Teri Thompson, Creative Director, Marketing, Media and Innovations, Gravity Summit Consulting Services and President, Rocky Peak Enterprises, LLC Panelists: Nic Adler, Owner, The Roxy Theatre Billy Bush, Anchor, “Access Hollywood” Kelly Sheehan, Account Director at M80, Audi of America

	Owning Your Brand: A Look Inside the Syfy Rebrand Salon C Moderator: Brett Ashy, President and Principle, The Ashy Agency Panelists: Michael Engleman, SVP, Marketing, Global Brand Strategy and Creative, Syfy Blake Callaway, SVP Brand and Strategic Marketing, Syfy

	Storytelling in the Digital Domain Salon G Speaker: Ed Ulbrich, President, Commercials Division and Corporate EVP, Digital Domain

4:30 pm	Networking Break

5:00 pm	Closing Remarks Diamond Ballroom

	State of our Art including performance by Lucent Dossier Experience Diamond Ballroom Speakers: Jonathan Block-Verk, President and CEO, PromaxBDA John Miller, CMO, NBC Universal Television Group

7:30 pm	PromaxBDA Promotion and Marketing Awards Show Diamond Ballroom Hosted by: Norm MacDonald, Comedian

9:30 pm	Closing Night Party JW Marriott Pool