 | Share your PromaxBDA Playlist, Win an iPad The sweepstakes for the iPad is over and the winner is Damon Webster. Now with The Conference over we would like to hear what were some of your favorite sessions. Please share them on Facebook. | |  |
| | | Scot Saffon's Must-See “Playlist” for PromaxBDA: The Conference 2010! Scot Saffon, SVP, Marketing and Promotion, CNN, shares his top must-see sessions at PromaxBDA: The Conference 2010. | Leaders in Design
Inspiration is 90% of what we do — it’s what feeds us creatively, artistically and personally. We can never get enough… and these presentersare some of the best, most inspiring our industry has to offer. The Revenue Centric Marketing Team
Integrated marketing is the clear future of our business. This amazing panel will tell you how to make yourself a more valuable asset and lead your department to hyper-criticalrelevancy. From Facebook to foursquare: Case Studies in Social Marketing
Digital is the fastest-evolving part of the business. Never mind entertainment - this session is sure to be packed with the insights you need to know if you’re a marketer in ANY field.
| | | Lisa Solana's Must-See “Playlist” for PromaxBDA: The Conference 2010! Lisa Solana, VP, Drama, Movies and Miniseries, Marketing ABC Entertainment, shares her top must-see sessions at PromaxBDA: The Conference 2010. | Making The Cut
I have attended this session in the past and it’s always a blast. No rules. No limits. No road map. These students see only possibilities.Great inspiration. TiVo-Proofing Your Topicals
I want tips on how to get viewers to not zip past our coolpromos. Don’t you? The Top 5 Media Insights You Need to Know…or Perish
Trends, technology, targeting…I want to hear the insights thatwe all need to know.
| | | Paul Woolmington's Must-See “Playlist” for PromaxBDA: The Conference 2010! Paul Woolmington, Founding Partner of NAKED Communications, shares his top must-see sessions at PromaxBDA: The Conference 2010. | UBIQUITOUS - 24HRS in Tomorrow's Mobile World Meeting
Anyone who is interested in stayingrelevant should be at this session! In Conversation with Sugar Ray Leonard: Insights of a Champion
WOW- what an opportunity to hear form one of the greats! I’m trying not to sound cheesy here, but this one is a knock out! Money On the Table: Brand Integration, Branded Content and the Revenue Revolution
An inspired look at what needs to happen for branded content to really take off.
| | | Len Fogge's Must-See “Playlist” for PromaxBDA: The Conference 2010! Len Fogge, EVP, Creative, Marketing, Research and Digital Media, Showtime Networks Inc., shares his top must-see sessions at PromaxBDA: The Conference 2010. | The Real Sons (and Daughters) of Anarchy
A lot of the best marketers in the business have come up through my department — and I love to see them shine. I’d never miss an opportunity to hearStephanie Gibbons, one of my favorite protégés! Out of This World: The Marketing of Avatar
Bottomless budgets and unprecedented access might have had something to do with it, but the details behind this marketing amazing success story have never been told. This oneshould be very interesting! 33 Million People in the Room
I don’t know Juliette Powell, but her background in research, social psychology and business leadership strategy is impressively captivating. The session sounds intriguing, and I expect she will deliver in connecting the dots between socialmarketing and the real dynamics of human interaction.
| | | Brett Ashy's Must-See “Playlist” for PromaxBDA: The Conference 2010! Brett Ashy, President/Principle of The Ashy Agency, shares his top must-see sessions at PromaxBDA: The Conference 2010. | Marketing at the Edge of Madness
Peter Ligouri is one of our sharpest minds in broadcast today, and I’m quite interested to hear what he has to say. I’ve been watching his stellar career for sometime now, and if someone has the long streak of success that he does, then Iwant to know what he’s thinking. Nickelodeon: One Brand
I’m very interested in how Nickelodeon chose to unify all their brands, while still marketing directly to various demographics. I love case studies of rebrands (more on that later), however, this one is a case study on the unification of several brands while at the same time letting each brand do a different job. I think it’s going to be fascinating. Owning Your Brand: A Look Inside the Syfy Rebrand
I will be moderating this discussion on the rebrand of the Syfy Network. This one will fascinate as to the reasons Syfy chose to fully recreate themselves at a time when they were extremely successful, the extreme negative reception the rebrand got (lots of crazy stories regarding that) and an almost up to the second report on the effect the rebrand has had on the network overall.
| | | Joel Beckerman's Must-See “Playlist” for PromaxBDA: The Conference 2010! Joel Beckerman, Founder of Man Made Music, shares his top must-see sessions at PromaxBDA: The Conference 2010. | An Evening With The Hitman: DavidFoster
Well, to start off I can’t resist seeing a panel featuring “Hitman” David Foster. He’s mastered the art of consistently reaching broad audiences with astoundingly popular songs over the course of decades. A realinspiration. Best of Cable: Dan Bragg and Mark Valentine
These guys really know how to separate the wheat from the chaff. After seeing this session and some of the best work around the world (and learning what approaches might be overused!),I know I’m up-to-speed on what’s going on out there. New Trends in Social Media, Viral Marketing and Geo- Targeted Advertising
I’m looking forward to seeing how Bravo thinks about this. Honestly, they are one of the most innovative networks, and really seems to know how to drive viewers using social media. Fascinating.
| | | Jakob Trollbäck's Must-See “Playlist” for PromaxBDA: The Conference 2010! Jakob Trollbäck, Owner and Creative Director, Trollbäck + Company, shares his top six must-see sessions at PromaxBDA: The Conference 2010. | This turned out to be a hard list to make. It will be a good year.
Here is my top 6: Nickelodeon: One Brand
Kicking it off with the eminent Matt and Anne, who deftly collected all little offspring (and quite a few orphans too) and made the family whole. I'm honored to be invited to the Leaders in Design panel, so that's on my schedule, but my Scandinavian upbringing prohibits me from promoting the event. As if I just didn't. This unfortunately means I will miss the Challenging Mediocrity session. We always should. Actually, should we even bother to criticize things that doesn't aspire to excellence? My Generation: Forecasting the Changing Mood of Your Audience
I would definitely not have had this on my list before I got myself two young audiences right at home. Or maybe before we did our Nick rebrand. It suddenly feels very relevant, perhaps even urgent! Inventions in the New Age of Engagement
The best inspiration always seems to come from outside. I'm always happy to see how a new point of view totally re-frames the challenge and lead to unexpected solutions. Besides, Patrick is running a kick-ass magazine, so I vote for him. Creative Anarchy: Design Shops You Won’t Be Able to Afford Next Year
Another opportunity to see something new I hope. Meaning ideas. Being new or unknown is in itself not the same as being great, but there is always a certain hopefulness and loads of potential energy that can be very contagious. And why else would you be in creative field if it wasn't for the thrill in finding new directions? Lee Hunt Presents: New Best Practices
But wait, that would mean missing Lee's session... This will be a hard one... Design and Happiness
If you don't already know Stefan, now is the time. And If you already know him, you don't need anyone to tell you to go. Owning Your Brand: A Look Inside the Syfy Rebrand
I've been involved in enough controversy about re-imagined brands to not appreciate (and love) the process. Courage always pays off. Or as Goethe said: "Boldness has genius, power and magic in it." As usual, I'll try to catch State of Our Art and obviously the awards shows etc. Being a lover of type, I'll also try to go see Justine's new movie Typeface.
| | | Brenda Freeman's Must-See “Playlist” for PromaxBDA: The Conference 2010! Brenda Freeman, CMO, Turner Animation Young Adults and Kids Media, shares her top six must-see sessions at PromaxBDA: The Conference 2010. | The Zero-Dollar Media Plan
Media is the new creative... and learning how to do it fast, well and free? Sign me up!
The Top 5 Media Insights You Need to Know…or Perish
We regularly pay good money for precisely this kind of information. These are the insights ANY serious member of our industry can benefit and learn from.
Building a Global Brand: National Geographic’s Curious Success
National Geographic has been doing a great job with the roll out of their international brand creative. I can't wait to hear how it was done.
Media Leaders' Summit
These digital gurus are the new leaders in the international entertainment industry; nothing will keep me from hearing what they have to say about where the media business is heading.
My Generation: Forecasting the CHANGING Mood of Your Audience
This is the one thing that'll keep me from seeing the Media Leaders' Summit... since I'm ON this one. Neil Howe can tell the future - he is a genius - if there's ONE thing you see this PromaxBDA, it's my interview with Neil.
Creative Anarchy: Design Shops You Won’t Be Able to Afford Next Year
It's a jam-packed three day media extravaganza! I'll need this session to sit back and enjoy some international eye-candy!
| | | Robert Gottlieb's Must-See “Playlist” for PromaxBDA: The Conference 2010! Robert Gottlieb, PromaxBDA board member and SVP and Creative Director for On-Air Promotions, Fox Sports and FSN , shares his top six must-see sessions at PromaxBDA: The Conference 2010. | Best of Sports Media Marketing – Presented by the SMMAs
Naturally, I’m more than a little biased, but every year this session shows off some of the very best on-air work from around the world and is always packed. Show up a little early to make sure you get a seat, and you’ll typically see some unforgettable work.
Building a Global Brand: National Geographic’s Curious Success
Nat Geo has done an amazing job with their on-air work in the past few years. Great strategy and great creative blended to really stamp a strong brand on their channel. I’m excited to learn about how they’ve done it.
Design and Happiness
One of the great things the PromaxBDA conference offers are opportunities like this, to learn from and to be inspired by legendary designers like Stefan Sagmeister. Anyone who has a role in contributing creative to the work their network produces would be wise to put the Design and Happiness session at the top of their “must-see” list. Leaders in Design: An Inspiration Conversation
Four amazing creative shops represented in one session together. If you were lucky enough to get any of these four to work on spots for your channel, you can be sure you’d come out looking like a genius. I’m anxious to hear what they look for in a client and the gigs they take for virtually no money (and how can I convince them to work with us for a small budget?)
Lee Hunt Presents: New Best Practices
Lee is really one of the smartest and most insightful people I’ve ever heard talk about our business. He is that rare combination of an incredibly strategic mind mixed with an undeniably artistic heart. His breadth of knowledge is so broad, and his experience so vast, that I leap at any chance to hear him talk about our business.
Marketing at the Edge of Madness
If you work in any facet of the entertainment industry and have a chance to hear from someone as formidable as Peter Liqouri, you do it. In a heartbeat. I had the good fortune to work for Peter several years ago and know firsthand how razor-sharp smart he is. And I’m pretty sure he’s going to rule the world one day. So probably best to go see him speak.
| | | Maryam Banikarim's Must-See “Playlist” for PromaxBDA: The Conference 2010! Maryam Banikarim, PromaxBDA board member and SVP, Integrated Sales Marketing for NBC Universal, shares her top must-see sessions at PromaxBDA: The Conference 2010. | My “picks” fell into four bucket lists: The best titles that drew me (nice & simple marketing)! Creative Anarchy: Design Shops You Won’t Be Able to Afford Next Year
Always looking for great partners who make you better/smarter. Marketing at the Edge of Madness
Peter Liguori and his title… need I say more? Inspiration New Market. New Mindsets.
Sure to leave this session thinking about something “tired” in a “fresh” way. The Zero-Dollar Media Plan
Most innovative ideas can often surface when one has no “choice” (e.g. money). Learning about consumers Trendwatch: The Changing Face of the American Audience & Welcome to América: A Gringo Media Marketer’s 101 - Ten Years Later
Multi-cultural audiences ARE a big part of everyone’s consumer base. If you haven’t discovered them yet, here’s your chance right before the Census results come out and before your boss asks you why you weren’t on what is such an obviously reality! “My Generation:” Forecasting the CHANGING Mood of Your Audience
I confess to loving consumers and this session is all about insights that help you better understand them. A Standby
Lee Hunt Presents: New Best Practices
No matter how many times you’ve been to these packed sessions, they never get old. Thank god Lee is there to troll through all things TV, so he can quickly fill me in when I finally get to pick up my head up from work.
| | | Alexis Rapo's Must-See “Playlist” for PromaxBDA: The Conference 2010! Alexis Rapo, PromaxBDA board member and VP digital media for ABC Television Network, shares her top six must-see sessions at PromaxBDA: The Conference 2010. | Media Leaders' Summit
Albert Cheng, Amy Banse and Neil Ashe are at the forefront of developing and extending branded content in the digital space. I'm interested to hear them each share their insights and approaches. Digital Marketing Legal Clinic
Social nets, led by Facebook and Twitter, are drastically changing the role of consumers and talent in the promotion of our creative properties. I'm looking forward to hearing Alan Friel's insights on how to best navigate the legal hurdles for maximum use of these powerful marketing tools. Inventions in the New Age of Engagement
I'm excited to see what Frederico Gaggio and Patrick Burgoyne bring to this session from outside the US. There is so much going on in entertainment technology globally, and I'm looking forward to this hour-long overview! Lee Hunt Presents: New Best Practices
This is the session that I have heard is a "don't miss" from fellow PromaxBDA members, and I have yet to see this annual crowd favorite! I won't miss it! Trendwatch: The Changing Face of the American Audience
Trends are ever-changing, and we as marketers need to keep on them. I'm always looking to gain information on audiences and the influences they have on what we do and think this session is one not to miss! Marketing at the Edge of Madness
Peter Liguori is an icon in the industry, and I'm thrilled that PromaxBDA is able to provide me access to someone so incredibly creative and innovative. I think the title of the panel is intriguing and incredibly relatable as we witness an explosion of so many new media outlets that are both fueling media fragmentation and convergence at the same time.
| | | Lee Hunt's Must-See “Playlist” for PromaxBDA: The Conference 2010! Lee Hunt, President and Founder of Lee Hunt LLC, shared his can’t-miss sessions coming up at PromaxBDA: The Conference 2010. | 1. Reality Check Session:
The Revenue-Centric Marketing Team: How to Make Integrated Sales Work for You. Like it or not, this is where we are all headed. Understanding and mastering integrated sales is critical to getting ahead in the promo world. And these panelists are the best of the bunch. (But they could use a better title - see category 4.) 2. Inspiration Session:
Lots of choices for this category, but I'm going with Marketing at the Edge of Madness. Peter Liguori is one of the smartest and most articulate executives I've ever met. I know that whatever he has to say will be provocative, inspiring and entertaining. 3. What's Next Session:
New Markets. New Mindsets. Just mention "media anthropology" and I'm there. Seriously, Rishad Tobaccowala has a great rep as a thinker and a speaker. Trying to get a handle on where our business is going is the only way we can stay relevant (and employed). 4. Back to the Basics Session:
Write with 3 Balls . Linda Button and Marilyn Kass are great writers and even better teachers. Their sessions always get high marks, and honestly good writing in our business is hard to come by. 5. Fun Session:
Best of Cable. Wall-to-wall spots from scores of channels. For me, always one of the best hours of the conference. 6. Networking Session:
CMO Summit. Your next boss or client is probably sitting on the stage just waiting for you to corner them after the session. Don't blow it.
| | | Rafael Sandor's Must-See “Playlist” for PromaxBDA: The Conference 2010! Rafael Sandor, PromaxBDA board member and EVP, Creative and Marketing at National Geographic Channels Intl. & Fox Intl. Channels EMEA, shared his can’t-miss sessions coming up at PromaxBDA: The Conference 2010. | Honestly, it is quite hard to choose my top five list for this year’s PromaxBDA, as there are so many great sessions and speakers in the lineup. And then, all those Playboy bunnies hopping around will likely be a distraction. Let me start with an easy one: State of Our Art has become a must-see, always inspiring, innovative and fun, it is the easiest way to keep ourselves updated with what’s going on in the industry and our ideas fresh. I am also looking forward to Inventions in the New Age of Engagement. Technology is changing the way people entertain themselves and consume media. If you want to understand how to connect with your viewers in a constantly evolving scenario, just be there. Same goes for Everything You Need to Know about 3D Television but Were Afraid to Ask and PromaxBDA Research & Insights Committee Presents: The Top 5 Media Insights You Need to Know – understand where things are going to make strategy today. Then the great speakers: Marketing at the Edge of Madness. Peter Liguori is a key leader in our industry, who helped shape our profession and still does. Just listening to his views and ideas can’t be anything other than motivating. Finallly, Design & Happiness. Stefan Sagmeister seems to be a never-ending source of creativity. His website thingsihavelearnedinmylife.com, mixes art, design and communication to the daily life. Unique, inspired, simple. You shouldn’t miss this session. And before i finish, let me invite you to our Building a Global Brand: National Geographic’s Curious Success. You will be able to witness the process of making a truly global brand campaign, involving different regional and cultural points of views and needs.
| | | Will Travis's Must-See “Playlist” for PromaxBDA: The Conference 2010! Will Travis, PromaxBDA board member and CEO of Dentsu America, shared his top six can’t-miss sessions coming up at PromaxBDA: The Conference 2010. | Design & Happiness
To start, the Stefan Sagmeister design keynote. This 6’5’’ Austrian designer broke the mold for personal design expression, when he had his intern X-Acto knife his whole body with typographic messaging for an AIGA poster. is a great start! He’s a super captivating global creative thinker, a unique inspiration to anyone that works in or around the creative field and in person, a top bloke. Brilliant! And then, if your brain hasn’t already started smoldering with Stefan, it certainly will after an hour with Rishad Tobaccowala. This man will inspire your futurist passions like no other. A real mentor in the space where communications, technology and creativity collide, Rishad’s session is a must insight, into today’s new media landscape. Furthermore, his credentials prove he’s a leader not to be missed. And while you’re catching up to speed with Rishad, I’d suggest you continue with the “Inventions in the New Age of Engagement” session. Yes, we all engage in broad social media platforms and embrace the Four Squares and iButterfly’s of our communities – but to clearly understand how we can fully employ these platforms may open a few areas of grey in our confidence and the resulting engagement. So may I suggest you top it up with attend this session led by Patrick at Creative Review and Discovery UK’s Federico Gaggio. After spending several days walking the floors at CES in Las Vegas this year, the fourth session, discussing all the ins and outs of the new 3D television wave, is a must see, even if it’s to come out as skeptical as many afterwards. With 90% of the television manufacturers investing the majority of their marketing dollars in 3D at this year’s Consumer Electronic Show, it has to be our duty, as the content creators, producers and navigators to understand where this is all going. Speaking of 3D, who doesn’t want to hear how the world of Hugh Hefner and his Playboy brand are being affected by this technology and many other things over at the Playboy brand. Love him or hate the guy, to be so successful for 57 years makes Hugh one of the most successful brand champions in history. So, to not invest the time to understand how he and Playboy have ridden so many waves (and girlfriends) deprives oneself from learning. And who more entertaining and probing than the legendary Larry King to host the interview! And finally, a tough, tough choice, but my last selection has to be (in addition to the Design Awards Show, as you have to see what the best of the best in our industry are doing : ) the “Marketing at the Edge of Madness” with Peter Liguori. I always love listening to the masters of our industry to gain a real grasp of how they went about evolving our business. With his enormous influence in the evolution of the networks and the cable programming world, there is no one better suited than Peter to deliver this story. I mean just look at the shows he’s influenced – Nip/Tuck, 24 and American Idol to name three! That’s it for me – I look forward to catching back up with many of you, my both old and some new friends this year. This time in fabulous LA, were we are set up for another ground breaking PromaxBDA conference.
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