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PROMAXBDA TAKEAWAY Trendwatch: The Changing Face of the American Audience
From ethnic diversity to boomers and millennials, audiences are forcing change on an entertainment industry already in flux. The industry’s leading audience experts discuss evolving consumption trends, changing business paradigms and how entertainment marketers can prepare for success in a landscape where consumers are in control. Speakers:
Lisa Gregorian, EVP and CMO, Warner Bros. Television Group
Rick Haskins, EVP, Marketing and Brand Strategy, The CW
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Sessions - Speakers - Insights With PromaxBDA's new Video on Demand Player, you can see sessions, speakers, panelists and presentations from the PromaxBDA 2010 Conference. Complete with presentation assets, power points and videos, you'll be able to watch and re-watch sessions on your schedule. For a list of sessions please click here. Content will be available on or before July 16, 2010. Buyers will be notified via email when the video is ready to be viewed. SESSION PACKAGES* Click packages desired * Sessions currently not available include: The Age of Average: Challenging Mediocrity, Digital Marketing Legal Clinic, The Oprah Effect: 25 Years of Harpo and Promotion, and Storytelling in the Digital Domain.
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