C4 Creative Clinic: Toronto 2010
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Untitled Document Sessions List | An Interview with David Carson This in-depth discussion will be the highlight creative keynote session. As one of the greatest influences on modern graphic design in the last 25 years, the former TED speaker and inspirational design luminary, David, will discuss his quest to continue pushing creative boundaries while taking us through a visual journey of what inspires him. Presenter: David Carson, Principal and Chief Designer, David Carson Design Interviewed by: Will Travis, CEO, Dentsu America | | Integrating Brands: Creative-First thinking in a Dollar-first world How do you creatively manage the intersection of the brand, the network and the audience? Matt Bunting, VP/Creative at Turner Entertainment Network's Sponsor Shop, will take us through the best work behind the evolving business that's driving new profits in sponsored entertainment, branded content and integrated marketing. See some of the most creative solutions out there, learn new perspectives to help you reframe the way you look at marketing and hear how one group is rethinking sponsored content. Speaker: Matt Bunting, VP Creative, Turner Entertainment Network's Sponsor Shop | | A Journey Through Design and Emotional Communication Without a larger purpose, design doesn't do much more than communicate information. Finding your brand’s current or desired emotional tonality is the first step to truly connecting with your audience. Join Jakob on a journey through the undertaking of creating and sustaining a timeless brand through emotional communication. Speaker: Jakob Trollbäck, President/Creative Director, Trollbäck + Company | | The Writer's Block Survival Guide When most of us create a promo, we write a creative brief, then sit in a quiet place and wait for the lightning bolts of creativity to move our soul. But what can you do when you get stuck? Graeme will show you a simple process for ditching a tired creative approach and expanding your creative toolbox to use the most sophisticated techniques out there. Speaker: Graeme Newell, President and Founder, 602 Communications | | The State of Creative There is always some unfound creative gem in this constantly on culture of democratized content creation. The trick is finding the most inspiring, hilarious or memorable zeitgeist-defining work. Rae Ann will cast a curatorial eye on the world of creativity compiling the best in design, motion graphics, film, advertising, social media and interactivity. Speaker: Rae Ann Fera, Creative Consultant |
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