A PromaxBDA Diversity Council Learning Series:
The Census, Diversity and the Future of Entertainment Marketing
The Census is underway and the results are due out by the end of the year. Don’t miss this exclusive conversation with renowned media demographics expert Pat McDonough, SVP of Insights and Analysis at Nielsen, as she explores the fundamental ethnographic and demographic shifts in television audiences and the resulting impact on the entertainment business. In this closed-door, off-the-record presentation, you’ll hear critical insights into how entertainment is rapidly becoming a marketing-driven business and what new expertise marketing executives must develop to stay relevant and succeed in this diverse audience landscape.

Join us over breakfast for this important and timely discussion.

Online registration is now closed, but you can still register on-site. The on-site registration fee is $50. 

Questions? Contact Katerina Zacharia at 310-789-1523 or Katerina@promaxbda.org

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